ClaudSkills / Growth & Marketing / branding

Anti Marketing

Q: What is a Claude Code skill and how does the Anti Marketing skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Anti Marketing is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: branding · Last updated: 2026-05-30

Expert in brutally honest, self-deprecating marketing that converts. Covers transparent messaging, vulnerability as strategy, "we're not for everyone" positioning, and turning weaknesses into strengths. Knows when honesty builds trust and when it backfires. Use when "anti-marketing, honest marketing, brutally honest, we're not for everyone, transparent, no bullshit, self-deprecating marketing, " mentioned.

What this skill does

Anti Marketing is a community-contributed Claude Code skill in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/anti-marketing/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when "anti-marketing, honest marketing, brutally honest, we're not for everyone, transparent, no bullshit, self-deprecating marketing, " mentioned.

Who uses this skill

The Anti Marketing Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/anti-marketing
curl -L https://claudskills.com/skills/anti-marketing/SKILL.md \
  -o ~/.claude/skills/anti-marketing/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/anti-marketing/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/anti-marketing/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\anti-marketing\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Anti Marketing Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/anti-marketing/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Anti Marketing skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Anti Marketing skill?

Use Anti Marketing when your Claude Code task falls under the Growth & Marketing category — specifically in the branding area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Anti Marketing" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Anti Marketing skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Anti Marketing is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/omer-metin/skills-for-antigravity/blob/HEAD/skills/anti-marketing/SKILL.md
License: Apache-2.0
Author: omer-metin

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

omer-metin. (2026). Anti Marketing [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/anti-marketing/

BibTeX

@misc{anti-marketing-2026,
  author    = {omer-metin},
  title     = {Anti Marketing [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/anti-marketing/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/anti-marketing.svg)](https://claudskills.com/skills/anti-marketing/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

More Growth & Marketing skills

Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Growth & Marketing skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

Part of Acreator Store — Adam Lankamer's AI tools: PerfectStudio · Ucaption · UTagger · AutoXPoster · TestYourSkills · AutomationFlows · Au Naturel · Telegram @acreatorstore