App Marketing Copy

Q: What is a Claude Code skill and how does the App Marketing Copy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. App Marketing Copy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: seo · Last updated: 2026-05-21

Write marketing copy and App Store / Google Play listings (ASO keywords, titles, subtitles, short+long descriptions, feature bullets, release notes), plus screenshot caption sets and text-to-image prompt templates for generating store screenshot backgrounds/promo visuals. Use when asked to: write/refresh app marketing copy, craft app store metadata, brainstorm taglines/value props, produce ad/landing/email copy, or generate prompts for screenshot/creative generation.

What this skill does

App Marketing Copy is a community-contributed Claude Code skill in the seo sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/app-marketing-copy/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when asked to: write/refresh app marketing copy, craft app store metadata, brainstorm taglines/value props, produce ad/landing/email copy, or generate prompts for screenshot/creative generation.

Who uses this skill

The App Marketing Copy Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/app-marketing-copy
curl -L https://claudskills.com/skills/app-marketing-copy/SKILL.md \
  -o ~/.claude/skills/app-marketing-copy/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/app-marketing-copy/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/app-marketing-copy/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\app-marketing-copy\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the App Marketing Copy Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/app-marketing-copy/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the App Marketing Copy skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the App Marketing Copy skill?

Use App Marketing Copy when your Claude Code task falls under the Growth & Marketing category — specifically in the seo area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use App Marketing Copy" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the App Marketing Copy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. App Marketing Copy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

diegosouzapw. (2026). App Marketing Copy [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/app-marketing-copy/

BibTeX

@misc{app-marketing-copy-2026,
  author    = {diegosouzapw},
  title     = {App Marketing Copy [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/app-marketing-copy/}
}

Embed this skill

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Badge

[![ClaudSkills](https://claudskills.com/badge/app-marketing-copy.svg)](https://claudskills.com/skills/app-marketing-copy/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

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Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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