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ClaudSkills / Growth & Marketing / branding

Archetypes Brand Voice

Category: Growth & Marketing  ·  Sub-category: branding  ·  Last updated:
type:audit
Use this skill when picking a brand archetype, propagating it across product and marketing surfaces, or auditing brand-voice consistency. Trigger when designing the voice of microcopy, marketing pages, support tone, or any brand-facing communication. Sub-aspect of `archetypes`; read that first.
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From the source SKILL.md

A brand's archetype propagates through every customer-facing surface: homepage copy, ad voice, product microcopy, support tone, error messages, packaging, even the way receipts are worded. Coherence reinforces the archetype; inconsistency dilutes it.

What this skill does

Archetypes Brand Voice is a community-contributed Claude Code skill in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/archetypes-brand-voice/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Archetypes Brand Voice Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 178,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/archetypes-brand-voice
curl -L https://claudskills.com/skills/archetypes-brand-voice/SKILL.md \
  -o ~/.claude/skills/archetypes-brand-voice/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/archetypes-brand-voice/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/archetypes-brand-voice/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\archetypes-brand-voice\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Archetypes Brand Voice Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/archetypes-brand-voice/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Archetypes Brand Voice skill do?
Use this skill when picking a brand archetype, propagating it across product and marketing surfaces, or auditing brand-voice consistency. Trigger when designing the voice of microcopy, marketing pages, support tone, or any brand-facing communication. Sub-aspect of `archetypes`; read that first.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Archetypes Brand Voice skill?
Use Archetypes Brand Voice when your Claude Code task falls under the Growth & Marketing category — specifically in the branding area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Archetypes Brand Voice" or describe the task and let Claude pick). Browse related skills at /category/growth/.
What is a Claude Code skill and how does the Archetypes Brand Voice skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Archetypes Brand Voice is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
Alex0nder. (2026). Archetypes Brand Voice [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/archetypes-brand-voice/
BibTeX
@misc{archetypes-brand-voice-2026,
  author    = {Alex0nder},
  title     = {Archetypes Brand Voice [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/archetypes-brand-voice/}
}

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Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:

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