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Audience Belief Mapper

Category: Growth & Marketing  ·  Sub-category: branding  ·  Last updated:
Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / Estimated, with any unverified quote or comparative claim marked "[needs source]" and routed to the claims candidates, never adjudicated here. Not for demographic or persona profiling — use audience-mapper; not for the positioning canvas — use positioning-truth-tracer. 受众信念/异议地图/切换四力/流失语言
Security AStatic scan found no risk patternsHow grading works ›

About this skill (catalog notes)

Audience Belief Mapper includes at least one code block. The SKILL.md runs to about 1,241 words, in the catalog's typical mid-range.

License
Apache-2.0
Original author
aaron-he-zhu
Indexed lastmod
Catalog position
Growth & Marketing · branding
Indexed related skills
10

How Audience Belief Mapper fits the catalog

Audience Belief Mapper sits in the Growth & Marketing category under the branding sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

From the source SKILL.md

Captures the beachhead's narrative raw material — the beliefs and mental models buyers already hold, the objections that recur in every deal, each objection's reframe, and the JTBD four forces (push of the problem, pull of the new solution, anxiety of the switch, habit of the status quo) that decide whether they move. It is the third move of the TALE Trace phase and its output feeds three [TALE](../../../references/tale-benchmark.md) dimensions: T (beachhead/ICP truth — the narrative targets a segment scored on serviceability / pain / reachability, not "everyone"), A (the objection reframes…

What this skill does

Audience Belief Mapper is a community-contributed Claude Code skill in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/audience-belief-mapper/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / Estimated, with any unverified quote or comparative claim marked "[needs source]" and routed to the claims candidates, never adjudicated here. Not for demographic or persona profiling — use audience-mapper; not for the positioning canvas — use positioning-truth-tracer.

Who uses this skill

The Audience Belief Mapper Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 154,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/audience-belief-mapper
curl -L https://claudskills.com/skills/audience-belief-mapper/SKILL.md \
  -o ~/.claude/skills/audience-belief-mapper/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/audience-belief-mapper/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/audience-belief-mapper/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\audience-belief-mapper\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

Frequently asked questions

How do I install the Audience Belief Mapper Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/audience-belief-mapper/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Audience Belief Mapper skill do?
Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / Estimated, with any unverified quote or comparative claim marked "[needs source]" and routed to the claims candidates, never adjudicated here. Not for demographic or persona profiling — use audience-mapper; not for the positioning canvas — use positioning-truth-tracer. 受众信念/异议地图/切换四力/流失语言
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Audience Belief Mapper skill?
Use Audience Belief Mapper when your Claude Code task falls under the Growth & Marketing category — specifically in the branding area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Audience Belief Mapper" or describe the task and let Claude pick). Browse related skills at /category/growth/.
What is a Claude Code skill and how does the Audience Belief Mapper skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Audience Belief Mapper is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
aaron-he-zhu. (2026). Audience Belief Mapper [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/audience-belief-mapper/
BibTeX
@misc{audience-belief-mapper-2026,
  author    = {aaron-he-zhu},
  title     = {Audience Belief Mapper [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/audience-belief-mapper/}
}

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Security scan

Grade A · scanned 2026-07-19 — free static scan against the OWASP Agentic Skills Top 10.

The scan flagged 1 of 10 categories (filesystem), including lower-severity patterns. Patterns shown inside code fences are weighted as examples rather than instructions — read the grading methodology for what this does and does not guarantee.

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