Audience Belief Mapper includes at least one code block. The SKILL.md runs to about 1,241 words, in the catalog's typical mid-range.
Audience Belief Mapper sits in the Growth & Marketing category under the branding sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.
These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.
Captures the beachhead's narrative raw material — the beliefs and mental models buyers already hold, the objections that recur in every deal, each objection's reframe, and the JTBD four forces (push of the problem, pull of the new solution, anxiety of the switch, habit of the status quo) that decide whether they move. It is the third move of the TALE Trace phase and its output feeds three [TALE](../../../references/tale-benchmark.md) dimensions: T (beachhead/ICP truth — the narrative targets a segment scored on serviceability / pain / reachability, not "everyone"), A (the objection reframes…
Audience Belief Mapper is a community-contributed Claude Code skill in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/audience-belief-mapper/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided / Estimated, with any unverified quote or comparative claim marked "[needs source]" and routed to the claims candidates, never adjudicated here. Not for demographic or persona profiling — use audience-mapper; not for the positioning canvas — use positioning-truth-tracer.
The Audience Belief Mapper Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 154,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/audience-belief-mapper curl -L https://claudskills.com/skills/audience-belief-mapper/SKILL.md \ -o ~/.claude/skills/audience-belief-mapper/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/audience-belief-mapper/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/audience-belief-mapper/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\audience-belief-mapper\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
SKILL.md from the source repository to ~/.claude/skills/audience-belief-mapper/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Audience Belief Mapper is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{audience-belief-mapper-2026,
author = {aaron-he-zhu},
title = {Audience Belief Mapper [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/audience-belief-mapper/}
}Grade A · scanned 2026-07-19 — free static scan against the OWASP Agentic Skills Top 10.
The scan flagged 1 of 10 categories (filesystem), including lower-severity patterns. Patterns shown inside code fences are weighted as examples rather than instructions — read the grading methodology for what this does and does not guarantee.
Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.