ClaudSkills / Growth & Marketing / retention-loyalty

Audience Segmentation Brief

Category: Growth & Marketing · Sub-category: retention-loyalty

Builds audience segmentation briefs from customer, behavioral, demographic, transactional, CRM, media, or market data. Supports RFM segmentation, CLV estimation (BG/NBD + Gamma-Gamma methodology from PyMC-Marketing), K-Means behavioral clustering, and Consumer Identity Graph resolution for 1st/2nd/3rd party data. Use when defining audiences, personas, segments, targeting logic, activation groups, lookalikes, suppression lists, CRM cohorts, or media audience strategies. Also trigger when someone says "who should we target?", "build audience segments", "define personas", "identify high-value customers", "create lookalike seeds", or "connect our data sources". Even casual phrasing like "who are our best customers?", "who's at risk of churning?", or "how do we activate this data?" should activate this skill.

What this skill does

Audience Segmentation Brief is a community-contributed Claude Code skill in the retention-loyalty sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/audience-segmentation-brief/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when defining audiences, personas, segments, targeting logic, activation groups, lookalikes, suppression lists, CRM cohorts, or media audience strategies. Also trigger when someone says "who should we target?", "build audience segments", "define personas", "identify high-value customers", "create lookalike seeds", or "connect our data sources".

Who uses this skill

The Audience Segmentation Brief skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 56,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/audience-segmentation-brief
curl -L https://claudskills.com/skills/audience-segmentation-brief/SKILL.md \
  -o ~/.claude/skills/audience-segmentation-brief/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/audience-segmentation-brief/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/audience-segmentation-brief/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\audience-segmentation-brief\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

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