Audience Segmentation Brief
Builds audience segmentation briefs from customer, behavioral, demographic, transactional, CRM, media, or market data. Supports RFM segmentation, CLV estimation (BG/NBD + Gamma-Gamma methodology from PyMC-Marketing), K-Means behavioral clustering, and Consumer Identity Graph resolution for 1st/2nd/3rd party data. Use when defining audiences, personas, segments, targeting logic, activation groups, lookalikes, suppression lists, CRM cohorts, or media audience strategies. Also trigger when someone says "who should we target?", "build audience segments", "define personas", "identify high-value customers", "create lookalike seeds", or "connect our data sources". Even casual phrasing like "who are our best customers?", "who's at risk of churning?", or "how do we activate this data?" should activate this skill.
Security AStatic scan found no risk patternsHow grading works ›
From the source SKILL.md
Convert available customer and market data into actionable audience segments for media, CRM, creative, measurement, and business decisions. Treat segmentation as logistics classification: every audience has a destination, route, message, value potential, and activation method.
What this skill does
Audience Segmentation Brief is a community-contributed Claude Code skill in the retention-loyalty sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/audience-segmentation-brief/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when defining audiences, personas, segments, targeting logic, activation groups, lookalikes, suppression lists, CRM cohorts, or media audience strategies. Also trigger when someone says "who should we target?", "build audience segments", "define personas", "identify high-value customers", "create lookalike seeds", or "connect our data sources".
Who uses this skill
The Audience Segmentation Brief Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 154,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
How to install
Free
Manual install (2 steps)
mkdir -p ~/.claude/skills/audience-segmentation-brief
curl -L https://claudskills.com/skills/audience-segmentation-brief/SKILL.md \
-o ~/.claude/skills/audience-segmentation-brief/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/audience-segmentation-brief/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/audience-segmentation-brief/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\audience-segmentation-brief\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Telegram
📱 Install from your phone or desktop Telegram
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
Pro
One-click install via the desktop app
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Pro
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
Frequently asked questions
How do I install the Audience Segmentation Brief Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy
SKILL.md from the source repository to
~/.claude/skills/audience-segmentation-brief/SKILL.md and restart Claude Code. Both flows are detailed at
claudskills.com/install/.
What does the Audience Segmentation Brief skill do?
Builds audience segmentation briefs from customer, behavioral, demographic, transactional, CRM, media, or market data. Supports RFM segmentation, CLV estimation (BG/NBD + Gamma-Gamma methodology from PyMC-Marketing), K-Means behavioral clustering, and Consumer Identity Graph resolution for 1st/2nd/3rd party data. Use when defining audiences, personas, segments, targeting logic, activation groups, lookalikes, suppression lists, CRM cohorts, or media audience strategies. Also trigger when someone says "who should we target?", "build audience segments", "define personas", "identify high-value customers", "create lookalike seeds", or "connect our data sources". Even casual phrasing like "who are our best customers?", "who's at risk of churning?", or "how do we activate this data?" should activate this skill.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Audience Segmentation Brief skill?
Use Audience Segmentation Brief when your Claude Code task falls under the Growth & Marketing category — specifically in the retention loyalty area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Audience Segmentation Brief" or describe the task and let Claude pick). Browse related skills at
/category/growth/.
What is a Claude Code skill and how does the Audience Segmentation Brief skill fit in?
A Claude Code skill is a
SKILL.md file that lives under
~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Audience Segmentation Brief is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at
/learn/what-is-a-claude-skill/.
Cite this skill
If you reference this skill in a blog post, paper, or documentation, you can cite it as:
APA
ClaudSkills. (2026). Audience Segmentation Brief [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/audience-segmentation-brief/
BibTeX
@misc{audience-segmentation-brief-2026,
author = {ClaudSkills},
title = {Audience Segmentation Brief [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/audience-segmentation-brief/}
}Embed this skill
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Security scan
Grade A · scanned 2026-07-19 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
- ✓ Prompt injection
- ✓ Data exfiltration
- ✓ Supply chain
- ✓ Reverse shell
- ✓ Credentials
- ✓ Execution
- ✓ Filesystem
- ✓ Persistence
- ✓ Obfuscation
- ✓ Network
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