Biz Pestel
Apply PESTEL framework to scan the macro-environment across Political, Economic, Social, Technological, Environmental, and Legal dimensions. Use this skill when the user needs to assess external macro factors affecting a business, industry, or market — especially before entering a new country, launching a product, or evaluating regulatory risk. Also use when the user mentions 'macro analysis', 'external environment', or 'what trends should we watch'.
Security AStatic scan found no risk patternsHow grading works ›
What this skill does
Biz Pestel is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/biz-pestel/ and loads when your prompt matches the skill's trigger.
When to invoke it: use when the user mentions 'macro analysis', 'external environment', or 'what trends should we watch'.
Who uses this skill
The Biz Pestel Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 154,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
How to install
Free
Manual install (2 steps)
mkdir -p ~/.claude/skills/biz-pestel
curl -L https://claudskills.com/skills/biz-pestel/SKILL.md \
-o ~/.claude/skills/biz-pestel/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/biz-pestel/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/biz-pestel/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\biz-pestel\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Telegram
📱 Install from your phone or desktop Telegram
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
Pro
One-click install via the desktop app
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Pro
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
Frequently asked questions
How do I install the Biz Pestel Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy
SKILL.md from the source repository to
~/.claude/skills/biz-pestel/SKILL.md and restart Claude Code. Both flows are detailed at
claudskills.com/install/.
What does the Biz Pestel skill do?
Apply PESTEL framework to scan the macro-environment across Political, Economic, Social, Technological, Environmental, and Legal dimensions. Use this skill when the user needs to assess external macro factors affecting a business, industry, or market — especially before entering a new country, launching a product, or evaluating regulatory risk. Also use when the user mentions 'macro analysis', 'external environment', or 'what trends should we watch'.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Biz Pestel skill?
Use Biz Pestel when your Claude Code task falls under the Growth & Marketing category — specifically in the conversion area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Biz Pestel" or describe the task and let Claude pick). Browse related skills at
/category/growth/.
What is a Claude Code skill and how does the Biz Pestel skill fit in?
A Claude Code skill is a
SKILL.md file that lives under
~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Biz Pestel is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at
/learn/what-is-a-claude-skill/.
Cite this skill
If you reference this skill in a blog post, paper, or documentation, you can cite it as:
APA
ClaudSkills. (2026). Biz Pestel [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/biz-pestel/
BibTeX
@misc{biz-pestel-2026,
author = {ClaudSkills},
title = {Biz Pestel [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/biz-pestel/}
}Embed this skill
Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →
Badge
[](https://claudskills.com/skills/biz-pestel/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)
<script>
<script src="https://claudskills.com/embed/biz-pestel.js" async></script>
<iframe>
<iframe src="https://claudskills.com/embed/biz-pestel.html" width="100%" height="160" frameborder="0" loading="lazy" title="ClaudSkills: Biz Pestel"></iframe>
Security scan
Grade A · scanned 2026-07-19 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
- ✓ Prompt injection
- ✓ Data exfiltration
- ✓ Supply chain
- ✓ Reverse shell
- ✓ Credentials
- ✓ Execution
- ✓ Filesystem
- ✓ Persistence
- ✓ Obfuscation
- ✓ Network
Show this grade on your repo (click to copy):
[](https://claudskills.com/skills/biz-pestel/#security)
More Growth & Marketing skills
Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:
Part of Acreator Store — Adam Lankamer's AI tools:
PerfectStudio ·
Ucaption ·
UTagger ·
AutoXPoster ·
TestYourSkills ·
AutomationFlows ·
Au Naturel ·
Telegram @acreatorstore