How do I install the Blog Brand Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/blog-brand/SKILL.md and restart Claude Code. Both flows are detailed at https://claudskills.com/install/.

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

ClaudSkills / Content / editorial

Blog Brand

Category: Content · Sub-category: editorial · Last updated: 2026-05-21

type:review

Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, all blog sub-skills auto-load these files before writing or reviewing. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".

From the source SKILL.md

Generates two project-root files that every blog sub-skill auto-loads when present:

What this skill does

Blog Brand is a community-contributed Claude Code skill in the editorial sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/blog-brand/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.

Who uses this skill

The Blog Brand Claude Code skill is built for content creators, marketers, copywriters, SEO professionals, and editorial teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 69,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/blog-brand
curl -L https://claudskills.com/skills/blog-brand/SKILL.md \
  -o ~/.claude/skills/blog-brand/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/blog-brand/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/blog-brand/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\blog-brand\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Attribution & license

Source: https://github.com/AgriciDaniel/claude-blog/blob/HEAD/skills/blog-brand/SKILL.md
License: MIT
Author: AgriciDaniel
Website: https://claude-blog.md

Blog Brand

From the source SKILL.md

What this skill does

Who uses this skill

How to install

Manual install (2 steps)

One-click install via the desktop app

Attribution & license

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