ClaudSkills / Growth & Marketing / branding

Brand Archetype Selection

Q: What is a Claude Code skill and how does the Brand Archetype Selection skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Brand Archetype Selection is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: branding · Last updated: 2026-05-21

Provides Jungian brand archetype frameworks, the 12 archetypes with profiles, the 70/30 primary/secondary rule, archetype combinations, and selection templates. Auto-activates during brand archetype selection, emotional positioning, and brand personality work. Use when discussing brand archetypes, Jungian archetypes, 12 archetypes, Hero, Outlaw, Magician, Creator, Lover, Jester, Everyman, Caregiver, Ruler, Sage, Explorer, Innocent, 70/30 rule, Mark-Pearson, or archetype combinations.

Security AStatic scan found no risk patternsHow grading works ›

About this skill (catalog notes)

Brand Archetype Selection is published as a SKILL.md file in this catalog. At roughly 1,713 words the SKILL.md is on the longer end of the catalog distribution.

Indexed lastmod: 2026-05-21
Catalog position: Growth & Marketing · branding
Indexed related skills: 10

How Brand Archetype Selection fits the catalog

Brand Archetype Selection sits in the Growth & Marketing category under the branding sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

From the source SKILL.md

Quick reference for selecting brand archetypes using the Mark-Pearson methodology and Jungian psychology.

What this skill does

Brand Archetype Selection is a community-contributed Claude Code skill in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/brand-archetype-selection/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when discussing brand archetypes, Jungian archetypes, 12 archetypes, Hero, Outlaw, Magician, Creator, Lover, Jester, Everyman, Caregiver, Ruler, Sage, Explorer, Innocent, 70/30 rule, Mark-Pearson, or archetype combinations.

Who uses this skill

The Brand Archetype Selection Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 115,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/brand-archetype-selection
curl -L https://claudskills.com/skills/brand-archetype-selection/SKILL.md \
  -o ~/.claude/skills/brand-archetype-selection/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/brand-archetype-selection/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/brand-archetype-selection/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\brand-archetype-selection\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Brand Archetype Selection Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/brand-archetype-selection/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Brand Archetype Selection skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Brand Archetype Selection skill?

Use Brand Archetype Selection when your Claude Code task falls under the Growth & Marketing category — specifically in the branding area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Brand Archetype Selection" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Brand Archetype Selection skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Brand Archetype Selection is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

ClaudSkills. (2026). Brand Archetype Selection [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/brand-archetype-selection/

BibTeX

@misc{brand-archetype-selection-2026,
  author    = {ClaudSkills},
  title     = {Brand Archetype Selection [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/brand-archetype-selection/}
}

Embed this skill

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Badge

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Security scan

Grade A · scanned 2026-06-13 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/brand-archetype-selection/#security)

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Browse all Growth & Marketing skills → Top 100 skills

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