ClaudSkills / Growth & Marketing / branding

Brand Messaging Architecture

Quality score: 70/100  ·  Category: Growth & Marketing  ·  Sub-category: branding
Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS.

What this skill does

Brand Messaging Architecture is a production-ready Claude Code skill (quality score 70/100) in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/brand-messaging-architecture/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS.

Who uses this skill

The Brand Messaging Architecture skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/brand-messaging-architecture
curl -L https://claudskills.com/skills/brand-messaging-architecture/SKILL.md \
  -o ~/.claude/skills/brand-messaging-architecture/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/brand-messaging-architecture/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/brand-messaging-architecture/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\brand-messaging-architecture\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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Part of ClaudSkills — the open registry for Claude Code skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt