Brand Positioning Theory is a production-ready Claude Code skill (quality score 70/100) in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/brand-positioning-theory/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when discussing brand positioning, onliness statement, positioning statement, 22 laws, ZAG, Ries and Trout, Neumeier, cherchez le creneau, positioning map, ladder concept, or trueline.
The Brand Positioning Theory skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.
mkdir -p ~/.claude/skills/brand-positioning-theory curl -L https://claudskills.com/skills/brand-positioning-theory/SKILL.md \ -o ~/.claude/skills/brand-positioning-theory/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/brand-positioning-theory/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/brand-positioning-theory/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\brand-positioning-theory\SKILL.md on Windows. See the full install guide for step-by-step instructions.
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these top-rated picks from the same category: