Brand Strategist is a production-ready Claude Code skill (quality score 70/100) in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/brand-strategist/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when developing brand positioning statements, creating messaging frameworks, auditing brand health metrics, building brand architecture models, or establishing brand governance guidelines.
The Brand Strategist skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.
mkdir -p ~/.claude/skills/brand-strategist curl -L https://claudskills.com/skills/brand-strategist/SKILL.md \ -o ~/.claude/skills/brand-strategist/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/brand-strategist/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/brand-strategist/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\brand-strategist\SKILL.md on Windows. See the full install guide for step-by-step instructions.
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
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