Positioning (write-the-positioning) is the strategy; the messaging house is the reusable structure that turns it into words every surface and every teammate can derive from — so the homepage, the sales deck, the ad, and the onboarding all say the same true thing in their own register.
Build The Messaging House is a community-contributed Claude Code skill in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/build-the-messaging-house/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when copy across surfaces is inconsistent or ad-hoc, when you need a reusable messaging framework the whole team can derive from (homepage, deck, ads, onboarding all ladder to the same core), to pressure-test whether a proof point actually discriminates (true-but-weak stats) or whether naming a customer/competitor is a good look, or to audit README/docs/changelog/marketing for drift against each other and against the real shipped surface.
The Build The Messaging House Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 117,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/build-the-messaging-house curl -L https://claudskills.com/skills/build-the-messaging-house/SKILL.md \ -o ~/.claude/skills/build-the-messaging-house/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/build-the-messaging-house/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/build-the-messaging-house/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\build-the-messaging-house\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
SKILL.md from the source repository to ~/.claude/skills/build-the-messaging-house/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Build The Messaging House is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{build-the-messaging-house-2026,
author = {wastedcode},
title = {Build The Messaging House [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/build-the-messaging-house/}
}Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:
Part of Acreator Store — Adam Lankamer's AI tools: PerfectStudio · Ucaption · UTagger · AutoXPoster · TestYourSkills · AutomationFlows · Au Naturel · Telegram @acreatorstore
SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.