Campaign Debrief

Structured 5-question post-campaign learning capture (Q1 hypothesis, Q2 result, Q3 what-worked, Q4 surprise, Q5 transferable) that assigns one of four objective verdicts (SCALE / ITERATE / PAUSE / KILL) against concrete numeric thresholds and appends an entry to `docs/campaigns/{entity}/learnings.md`. Serves BDRs, RevOps, and marketing operators closing the loop between campaign execution and campaign intelligence. Triggers on debrief, campaign debrief, retro, log campaign, capture learnings. Receives primary input from `campaign-analysis` via `analysis-*.md`; retroactive path pulls metrics standalone from Email Bison when no analysis artifact exists. Hands off transferable learnings to `message-market-fit` (ITERATE Notes column), `product-marketing-context` (cross-entity propagation proposals), and `/workflows:handbook-drift-check` (handbook-contradiction signals). Append-only, forever. Under 5 minutes per debrief. Adapted from Revgrowth1/ai-gtm-workflows workflow 12 (MIT).

mkdir -p ~/.claude/skills/campaign-debrief
curl -L https://claudskills.com/skills/campaign-debrief/SKILL.md \
  -o ~/.claude/skills/campaign-debrief/SKILL.md

@misc{campaign-debrief-2026,
  author    = {ClaudSkills},
  title     = {Campaign Debrief [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/campaign-debrief/}
}