ClaudSkills / Growth & Marketing / conversion

Campaign Debrief

Quality score: 70/100  ·  Category: Growth & Marketing  ·  Sub-category: conversion
Structured 5-question post-campaign learning capture (Q1 hypothesis, Q2 result, Q3 what-worked, Q4 surprise, Q5 transferable) that assigns one of four objective verdicts (SCALE / ITERATE / PAUSE / KILL) against concrete numeric thresholds and appends an entry to `docs/campaigns/{entity}/learnings.md`. Serves BDRs, RevOps, and marketing operators closing the loop between campaign execution and campaign intelligence. Triggers on debrief, campaign debrief, retro, log campaign, capture learnings. Receives primary input from `campaign-analysis` via `analysis-*.md`; retroactive path pulls metrics standalone from Email Bison when no analysis artifact exists. Hands off transferable learnings to `message-market-fit` (ITERATE Notes column), `product-marketing-context` (cross-entity propagation proposals), and `/workflows:handbook-drift-check` (handbook-contradiction signals). Append-only, forever. Under 5 minutes per debrief. Adapted from Revgrowth1/ai-gtm-workflows workflow 12 (MIT).

What this skill does

Campaign Debrief is a production-ready Claude Code skill (quality score 70/100) in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/campaign-debrief/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Campaign Debrief skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/campaign-debrief
curl -L https://claudskills.com/skills/campaign-debrief/SKILL.md \
  -o ~/.claude/skills/campaign-debrief/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/campaign-debrief/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/campaign-debrief/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\campaign-debrief\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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Part of ClaudSkills — the open registry for Claude Code skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt