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Campaign Governance

Category: Growth & Marketing  ·  Sub-category: conversion  ·  Last updated:
Sets campaign governance: naming conventions, UTM standards, campaign hierarchy, launch RACI, and ROI and budget tracking. Use when campaign data is inconsistent across tools, the team needs UTM rules, or ownership of a launch is unclear. Triggers on: "campaign governance", "UTM strategy", "campaign naming", "marketing ops governance", "UTM governance".
Security AStatic scan found no risk patternsHow grading works ›

What this skill does

Campaign Governance is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/campaign-governance/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when campaign data is inconsistent across tools, the team needs UTM rules, or ownership of a launch is unclear. Triggers on: "campaign governance", "UTM strategy", "campaign naming", "marketing ops governance", "UTM governance".

Who uses this skill

The Campaign Governance Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 206,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/campaign-governance
curl -L https://claudskills.com/skills/campaign-governance/SKILL.md \
  -o ~/.claude/skills/campaign-governance/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/campaign-governance/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/campaign-governance/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\campaign-governance\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Campaign Governance Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/campaign-governance/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Campaign Governance skill do?
Sets campaign governance: naming conventions, UTM standards, campaign hierarchy, launch RACI, and ROI and budget tracking. Use when campaign data is inconsistent across tools, the team needs UTM rules, or ownership of a launch is unclear. Triggers on: "campaign governance", "UTM strategy", "campaign naming", "marketing ops governance", "UTM governance".
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Campaign Governance skill?
Use Campaign Governance when your Claude Code task falls under the Growth & Marketing category — specifically in the conversion area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Campaign Governance" or describe the task and let Claude pick). Browse related skills at /category/growth/.
What is a Claude Code skill and how does the Campaign Governance skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Campaign Governance is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
LeadMagic. (2026). Campaign Governance [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/campaign-governance/
BibTeX
@misc{campaign-governance-2026,
  author    = {LeadMagic},
  title     = {Campaign Governance [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/campaign-governance/}
}

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Security scan

Grade A · scanned 2026-10-11 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

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Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:

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Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt

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