ClaudSkills / Growth & Marketing / influencer

Campaign Planner

Q: What is a Claude Code skill and how does the Campaign Planner skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Campaign Planner is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: influencer · Last updated: 2026-07-11

type:generator

Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individual creator briefs — use brief-generator; not for the overall product-launch plan (tiering, calendar, press, community day) — use launch-tier-planner, which hands this skill the creator lane. A launch request that does not mention creators routes to the launch discipline, not here.

Security AStatic scan found no risk patternsHow grading works ›

About this skill (catalog notes)

Campaign Planner includes worked examples; pricing or quota commentary; at least one code block. The SKILL.md runs to about 797 words, in the catalog's typical mid-range.

License: Apache-2.0
Original author: aaron-he-zhu
Indexed lastmod: 2026-07-11
Catalog position: Growth & Marketing · influencer
Indexed related skills: 10

How Campaign Planner fits the catalog

Campaign Planner sits in the Growth & Marketing category under the influencer sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

From the source SKILL.md

Designs an influencer campaign from strategy to execution plan — an actionable blueprint that ties business objectives to creative execution.

What this skill does

Campaign Planner is a community-contributed Claude Code skill in the influencer sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/campaign-planner/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individual creator briefs — use brief-generator; not for the overall product-launch plan (tiering, calendar, press, community day) — use launch-tier-planner, which hands this skill the creator lane.

Who uses this skill

The Campaign Planner Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 149,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/campaign-planner
curl -L https://claudskills.com/skills/campaign-planner/SKILL.md \
  -o ~/.claude/skills/campaign-planner/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/campaign-planner/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/campaign-planner/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\campaign-planner\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Campaign Planner Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/campaign-planner/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Campaign Planner skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Campaign Planner skill?

Use Campaign Planner when your Claude Code task falls under the Growth & Marketing category — specifically in the influencer area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Campaign Planner" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Campaign Planner skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Campaign Planner is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/blob/HEAD/influencer/plan/campaign-planner/SKILL.md
License: Apache-2.0
Author: aaron-he-zhu

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

aaron-he-zhu. (2026). Campaign Planner [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/campaign-planner/

BibTeX

@misc{campaign-planner-2026,
  author    = {aaron-he-zhu},
  title     = {Campaign Planner [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/campaign-planner/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/campaign-planner.svg)](https://claudskills.com/skills/campaign-planner/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

Security scan

Grade A · scanned 2026-07-11 — free static scan against the OWASP Agentic Skills Top 10.

The scan flagged 1 of 10 categories (filesystem), including lower-severity patterns. Patterns shown inside code fences are weighted as examples rather than instructions — read the grading methodology for what this does and does not guarantee.

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
⚠ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/campaign-planner/#security)

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Browse all Growth & Marketing skills → Top 100 skills

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