Checkout Audit

Audit an ecommerce checkout flow against the 2026 conversion playbook. Average cart abandonment is 70.22% (Baymard 2026 meta-analysis); the top causes are unexpected shipping costs (48%), forced account creation (24%), complicated forms (18%), and security concerns (17%). The audit measures: step count + page count, express-checkout availability + above-fold positioning (Apple Pay +22.3% conversion, Shop Pay +50% returning, Google Pay), guest checkout, address autofill (Google Places, Stripe Address Element), payment-method coverage (cards, ACH, BNPL, digital wallets, regional methods), form-field count (every field reduces conversion ~7%), shipping-cost transparency, account-creation timing (offer AFTER purchase, not as gate), error UX, mobile-vs-desktop drop-off symmetry, accessibility, PCI scope, and HOLD payment friction (Apple Pay, Google Pay, Shop Pay = 4 clicks vs 120 clicks traditional). Outputs prioritized P0-P3 fixes with expected lift per Baymard 2026 + Stripe data. TRIGGER on "checkout audit", "checkout optimization", "Shopify checkout", "Stripe checkout", "Apple Pay", "Shop Pay", "guest checkout", "abandoned checkout", "checkout drop-off", "express checkout", "Baymard".

funnel:
  - step: cart
    fields_required: []
    clicks_to_advance: 1
    drop_off_observed: 10-15% # baseline
  - step: contact
    fields_required: [email]
    clicks_to_advance: 1
    drop_off_observed: 8-12%
  - step: shipping_address
    fields_required:
      [first_name, last_name, address1, city, state, zip, country, phone]
    clicks_to_advance: 1
…

mkdir -p ~/.claude/skills/checkout-audit
curl -L https://claudskills.com/skills/checkout-audit/SKILL.md \
  -o ~/.claude/skills/checkout-audit/SKILL.md

@misc{checkout-audit-2026,
  author    = {tinh2},
  title     = {Checkout Audit [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/checkout-audit/}
}