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Commerce Jtbd Persona

Category: Growth & Marketing  ·  Sub-category: growth-misc  ·  Last updated:
type:review
[책임 경계] 1스킬 2모드 — `--mode jtbd`: JTBD 9개 + 시장 매칭 우선순위 자동 도출 / `--mode persona`: 리뷰·Q&A 분석 기반 페르소나 3명 자동 생성. 페어 스킬 design-copywriting과 명확히 구분 — 본 스킬은 고객 분석(Why), 페어는 카피 작성(What). 다음과 같은 요청 시 반드시 이 스킬을 사용하세요: "JTBD 분석해줘", "고객이 왜 사는지 분석", "구매 동기 9개 뽑아줘", "페르소나 만들어줘", "타겟 고객 프로필 생성", "리뷰 분석해서 페르소나", "고객 여정 분석", "구매결정요인 뽑아줘" JTBD 3분류(기능적/감성적/사회적) 예시 + 심리적 필요 4종 촉발 패턴(보상/불안/지루함/사회적 자극) + 타겟 온도 메타데이터(콜드/웜/핫/슈퍼, 광고 심리학). ai-slop-reviewer 자동 체이닝 (--mode persona 텍스트 산출물).
Security AStatic scan found no risk patternsHow grading works ›

What this skill does

Commerce Jtbd Persona is a community-contributed Claude Code skill in the growth-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/commerce-jtbd-persona/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Commerce Jtbd Persona Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 213,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/commerce-jtbd-persona
curl -L https://claudskills.com/skills/commerce-jtbd-persona/SKILL.md \
  -o ~/.claude/skills/commerce-jtbd-persona/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/commerce-jtbd-persona/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/commerce-jtbd-persona/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\commerce-jtbd-persona\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Commerce Jtbd Persona Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/commerce-jtbd-persona/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Commerce Jtbd Persona skill do?
[책임 경계] 1스킬 2모드 — `--mode jtbd`: JTBD 9개 + 시장 매칭 우선순위 자동 도출 / `--mode persona`: 리뷰·Q&A 분석 기반 페르소나 3명 자동 생성. 페어 스킬 design-copywriting과 명확히 구분 — 본 스킬은 고객 분석(Why), 페어는 카피 작성(What). 다음과 같은 요청 시 반드시 이 스킬을 사용하세요: "JTBD 분석해줘", "고객이 왜 사는지 분석", "구매 동기 9개 뽑아줘", "페르소나 만들어줘", "타겟 고객 프로필 생성", "리뷰 분석해서 페르소나", "고객 여정 분석", "구매결정요인 뽑아줘" JTBD 3분류(기능적/감성적/사회적) 예시 + 심리적 필요 4종 촉발 패턴(보상/불안/지루함/사회적 자극) + 타겟 온도 메타데이터(콜드/웜/핫/슈퍼, 광고 심리학). ai-slop-reviewer 자동 체이닝 (--mode persona 텍스트 산출물).
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Commerce Jtbd Persona skill?
Use Commerce Jtbd Persona when your Claude Code task falls under the Growth & Marketing category — specifically in the growth misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Commerce Jtbd Persona" or describe the task and let Claude pick). Browse related skills at /category/growth/.
What is a Claude Code skill and how does the Commerce Jtbd Persona skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Commerce Jtbd Persona is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
modu-ai. (2026). Commerce Jtbd Persona [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/commerce-jtbd-persona/
BibTeX
@misc{commerce-jtbd-persona-2026,
  author    = {modu-ai},
  title     = {Commerce Jtbd Persona [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/commerce-jtbd-persona/}
}

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Security scan

Grade A · scanned 2026-11-01 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

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