Competitor Content Gap Analysis

Analyze 2-5 named competitors' content (up to 20-30 URLs per competitor, sampled from sitemap or nav-crawled), map their topic coverage, and benchmark the brand's own coverage against theirs to identify three distinct gap types — content gaps (topics competitors cover that the brand doesn't), quality gaps (topics both cover but where competitor content is genuinely weaker), and intent gaps (topics with only informational coverage but missing commercial-investigation or transactional pages). Produces prioritized opportunities ranked by leverage × winnability rather than feature-parity chasing. Use this skill whenever a user asks about competitor research, content gap analysis, SERP competitor comparison, "what are my competitors doing that I'm not," adjacent-angle strategy, or when LLM Citation Audit flagged prompts locked by competitor moats where the fix is NOT head-on attack but finding adjacent winnable positions. Chains opportunistically with brand-kit.md (competitors, category), entity-topical-map.md (canonical topic structure for the category), and llm-citation-audit.md (specific prompts where competitor moats were flagged). When a SearchAtlas MCP is connected, leverages SA tools (rank tracking, brand vault, GBP, OTTO, LLM Visibility) first before falling back to generic web search.

mkdir -p ~/.claude/skills/competitor-content-gap-analysis
curl -L https://claudskills.com/skills/competitor-content-gap-analysis/SKILL.md \
  -o ~/.claude/skills/competitor-content-gap-analysis/SKILL.md

@misc{competitor-content-gap-analysis-2026,
  author    = {search-atlas-group},
  title     = {Competitor Content Gap Analysis [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/competitor-content-gap-analysis/}
}