Competitor Experience Audit

Q: What is a Claude Code skill and how does the Competitor Experience Audit skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Competitor Experience Audit is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: seo · Last updated: 2026-05-27

type:audit

Audit the brand, UX, and site design of the leading sites in a vertical as a set of observable cross-site patterns, producing the experience bar a new build must meet or beat. Use this skill whenever the user wants to assess the competitive design field, capture vertical conventions, identify the design and UX bar of a category, or set the experience standard before a build. Triggers on competitor experience audit, UX audit, site design audit, brand audit, design conventions, what makes these sites good, vertical conventions, storefront patterns, merchandising patterns, layout density, primary task, design bar, category conventions, retail vs marketing register, what does the field do. Also triggers when an audit of the competitive field has captured technical signals (SEO, accessibility) but never named the brand, UX, or design conventions, and the build downstream will read as off-vertical without that bar.

About this skill (catalog notes)

Competitor Experience Audit includes explicit scope boundaries (an explicit 'when not to use' or 'out of scope' section); pricing or quota commentary. At roughly 2,023 words the SKILL.md is on the longer end of the catalog distribution.

Source: rampstack.co
License: MIT
Original author: rampstackco
Indexed lastmod: 2026-05-27
Catalog position: Growth & Marketing · seo
Indexed related skills: 10

How Competitor Experience Audit fits the catalog

Competitor Experience Audit sits in the Growth & Marketing category under the seo sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

From the source SKILL.md

Capture the brand, UX, and site design that the leading sites in a vertical observably share, and where they fall short. The output is the experience bar a new build must meet or beat, grounded in cross-site patterns rather than aesthetic opinion.

What this skill does

Competitor Experience Audit is a community-contributed Claude Code skill in the seo sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/competitor-experience-audit/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Competitor Experience Audit Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/competitor-experience-audit
curl -L https://claudskills.com/skills/competitor-experience-audit/SKILL.md \
  -o ~/.claude/skills/competitor-experience-audit/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/competitor-experience-audit/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/competitor-experience-audit/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\competitor-experience-audit\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Competitor Experience Audit Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/competitor-experience-audit/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Competitor Experience Audit skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Competitor Experience Audit skill?

Use Competitor Experience Audit when your Claude Code task falls under the Growth & Marketing category — specifically in the seo area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Competitor Experience Audit" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Competitor Experience Audit skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Competitor Experience Audit is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/rampstackco/claude-skills/blob/HEAD/skills/competitor-experience-audit/SKILL.md
License: MIT
Author: rampstackco
Website: https://rampstack.co

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

rampstackco. (2026). Competitor Experience Audit [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/competitor-experience-audit/

BibTeX

@misc{competitor-experience-audit-2026,
  author    = {rampstackco},
  title     = {Competitor Experience Audit [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/competitor-experience-audit/}
}

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