Competitor Scan

Q: What is a Claude Code skill and how does the Competitor Scan skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Competitor Scan is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Content category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Content · Sub-category: content-misc · Last updated: 2026-06-18

Periodic competitive intelligence sweep. Pulls each competitor's site, blog, social, GitHub (if open-source), and recent news; produces a battlecard plus a content-gap report. Use when the user says "competitor scan", "what's {competitor} up to", "battlecard for {company}", or when running a scheduled biweekly intel sweep.

From the source SKILL.md

Inspired by [anthropics/marketing/competitive-analysis](https://github.com/anthropics/knowledge-work-plugins/tree/main/marketing/skills). Lightweight and recurring, not exhaustive analyst-grade. The point is to catch movement and identify gaps in our messaging — not to produce a 50-page report.

What this skill does

Competitor Scan is a community-contributed Claude Code skill in the content-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/competitor-scan/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when the user says "competitor scan", "what's {competitor} up to", "battlecard for {company}", or when running a scheduled biweekly intel sweep.

Who uses this skill

The Competitor Scan Claude Code skill is built for content creators, marketers, copywriters, SEO professionals, and editorial teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 119,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/competitor-scan
curl -L https://claudskills.com/skills/competitor-scan/SKILL.md \
  -o ~/.claude/skills/competitor-scan/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/competitor-scan/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/competitor-scan/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\competitor-scan\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Competitor Scan Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/competitor-scan/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Competitor Scan skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Competitor Scan skill?

Use Competitor Scan when your Claude Code task falls under the Content category — specifically in the content misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Competitor Scan" or describe the task and let Claude pick). Browse related skills at /category/content/.

What is a Claude Code skill and how does the Competitor Scan skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Competitor Scan is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Content category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/oramasearch/marketer/blob/HEAD/.claude/skills/competitor-scan/SKILL.md
Author: oramasearch

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

oramasearch. (2026). Competitor Scan [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/competitor-scan/

BibTeX

@misc{competitor-scan-2026,
  author    = {oramasearch},
  title     = {Competitor Scan [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/competitor-scan/}
}

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