ClaudSkills / Growth & Marketing / growth-misc

Contagious — STEPPS Viral Content Framework

Q: What is a Claude Code skill and how does the Contagious — STEPPS Viral Content Framework skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Contagious — STEPPS Viral Content Framework is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: growth-misc · Last updated: 2026-05-21

Apply Jonah Berger's STEPPS framework to engineer contagious content: Social Currency, Triggers, Emotion, Public, Practical Value, Stories.

About this skill (catalog notes)

Contagious — STEPPS Viral Content Framework includes pricing or quota commentary. The SKILL.md runs to about 1,364 words, in the catalog's typical mid-range.

Original author: Waterinsoluble-orderplatyctenea746
Indexed lastmod: 2026-05-21
Catalog position: Growth & Marketing · growth-misc
Indexed related skills: 10

How Contagious — STEPPS Viral Content Framework fits the catalog

Contagious — STEPPS Viral Content Framework sits in the Growth & Marketing category under the growth-misc sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

What this skill does

Contagious — STEPPS Viral Content Framework is a community-contributed Claude Code skill in the growth-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/contagious-viral-content-berger/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Contagious — STEPPS Viral Content Framework Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/contagious-viral-content-berger
curl -L https://claudskills.com/skills/contagious-viral-content-berger/SKILL.md \
  -o ~/.claude/skills/contagious-viral-content-berger/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/contagious-viral-content-berger/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/contagious-viral-content-berger/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\contagious-viral-content-berger\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Contagious — STEPPS Viral Content Framework Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/contagious-viral-content-berger/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Contagious — STEPPS Viral Content Framework skill do?

Apply Jonah Berger's STEPPS framework to engineer contagious content: Social Currency, Triggers, Emotion, Public, Practical Value, Stories.

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Contagious — STEPPS Viral Content Framework skill?

Use Contagious — STEPPS Viral Content Framework when your Claude Code task falls under the Growth & Marketing category — specifically in the growth misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Contagious — STEPPS Viral Content Framework" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Contagious — STEPPS Viral Content Framework skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Contagious — STEPPS Viral Content Framework is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

Waterinsoluble-orderplatyctenea746. (2026). Contagious — STEPPS Viral Content Framework [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/contagious-viral-content-berger/

BibTeX

@misc{contagious-viral-content-berger-2026,
  author    = {Waterinsoluble-orderplatyctenea746},
  title     = {Contagious — STEPPS Viral Content Framework [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/contagious-viral-content-berger/}
}

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