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Content Decay Analysis

Category: Content  ·  Sub-category: content-misc  ·  Last updated:
Finds pages that are quietly losing organic traffic over time, from live Google Search Console data in your Coupler.io workspace — which pages are down on clicks, whether it's a ranking slip or fewer people searching, and which are worth updating first. Use for "which of my pages are losing search traffic", "what content is decaying", "which blog posts should I refresh", "why is my organic search traffic sliding", "which pages dropped in Google since last quarter", "find pages that need updating for SEO" — even when the user never says "decay". This is the losing-ground view: pages that used to do better and why. For pages that never ranked well in the first place use google-search-console-keyword-opportunities. A sudden site-wide drop isn't decay — this skill flags it rather than diagnosing it. Google Search Console only.
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From the source SKILL.md

Finds pages that are losing Google traffic, tells you whether rankings or demand dropped, and which pages to refresh first. Content Decay Analysis is a Coupler.io AI agent skill that works with live data from Google Search Console.

What this skill does

Content Decay Analysis is a community-contributed Claude Code skill in the content-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/content-decay-analysis/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Content Decay Analysis Claude Code skill is built for content creators, marketers, copywriters, SEO professionals, and editorial teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 213,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/content-decay-analysis
curl -L https://claudskills.com/skills/content-decay-analysis/SKILL.md \
  -o ~/.claude/skills/content-decay-analysis/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/content-decay-analysis/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/content-decay-analysis/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\content-decay-analysis\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

Frequently asked questions

How do I install the Content Decay Analysis Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/content-decay-analysis/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Content Decay Analysis skill do?
Finds pages that are quietly losing organic traffic over time, from live Google Search Console data in your Coupler.io workspace — which pages are down on clicks, whether it's a ranking slip or fewer people searching, and which are worth updating first. Use for "which of my pages are losing search traffic", "what content is decaying", "which blog posts should I refresh", "why is my organic search traffic sliding", "which pages dropped in Google since last quarter", "find pages that need updating for SEO" — even when the user never says "decay". This is the losing-ground view: pages that used to do better and why. For pages that never ranked well in the first place use google-search-console-keyword-opportunities. A sudden site-wide drop isn't decay — this skill flags it rather than diagnosing it. Google Search Console only.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Content Decay Analysis skill?
Use Content Decay Analysis when your Claude Code task falls under the Content category — specifically in the content misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Content Decay Analysis" or describe the task and let Claude pick). Browse related skills at /category/content/.
What is a Claude Code skill and how does the Content Decay Analysis skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Content Decay Analysis is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Content category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
coupler-io. (2026). Content Decay Analysis [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/content-decay-analysis/
BibTeX
@misc{content-decay-analysis-2026,
  author    = {coupler-io},
  title     = {Content Decay Analysis [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/content-decay-analysis/}
}

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