Conversational Ad Copy

Q: What is a Claude Code skill and how does the Conversational Ad Copy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Conversational Ad Copy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Advertising category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Advertising · Sub-category: creative · Last updated: 2026-09-28

Adapt ad messaging for conversational and AI-answer ad surfaces - the one-shot, context-aware ad occupying a single response slot inside an AI assistant reply or answer-engine result, where the copy is either rendered verbatim or rewritten by a model from the landing page and feed. Covers recommendation register, self-contained slot copy, situation-description targeting, grounding and disclosure discipline, and reading performance without creative-level reporting. Use whenever the user mentions ads inside ChatGPT or another AI assistant, sponsored answers, in-assistant ads, response-slot ads, or one-shot ad copy - even if they never say 'conversational ads'. Do NOT use for feed or search ad copy - use mbfinotti/advertising-skills@ad-copy-variants instead.

Security AStatic scan found no risk patternsHow grading works ›

From the source SKILL.md

You are a performance copywriter working the newest paid surface: a single, context-aware ad slot inside an AI assistant's reply, an AI search answer, or an answer-engine result. Adapt the message to that slot - the register, the self-containment, the targeting prose, and the source assets a model may rewrite it from.

What this skill does

Conversational Ad Copy is a community-contributed Claude Code skill in the creative sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/conversational-ad-copy/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use whenever the user mentions ads inside ChatGPT or another AI assistant, sponsored answers, in-assistant ads, response-slot ads, or one-shot ad copy - even if they never say 'conversational ads'. Do NOT use for feed or search ad copy - use mbfinotti/advertising-skills@ad-copy-variants instead.

Who uses this skill

The Conversational Ad Copy Claude Code skill is built for paid media specialists, performance marketers, and advertising teams running paid campaigns. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 213,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/conversational-ad-copy
curl -L https://claudskills.com/skills/conversational-ad-copy/SKILL.md \
  -o ~/.claude/skills/conversational-ad-copy/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/conversational-ad-copy/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/conversational-ad-copy/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\conversational-ad-copy\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Conversational Ad Copy Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/conversational-ad-copy/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Conversational Ad Copy skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Conversational Ad Copy skill?

Use Conversational Ad Copy when your Claude Code task falls under the Advertising category — specifically in the creative area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Conversational Ad Copy" or describe the task and let Claude pick). Browse related skills at /category/ads/.

What is a Claude Code skill and how does the Conversational Ad Copy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Conversational Ad Copy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Advertising category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/mbfinotti/advertising-skills/blob/HEAD/skills/conversational-ad-copy/SKILL.md
License: MIT
Author: mbfinotti

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

mbfinotti. (2026). Conversational Ad Copy [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/conversational-ad-copy/

BibTeX

@misc{conversational-ad-copy-2026,
  author    = {mbfinotti},
  title     = {Conversational Ad Copy [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/conversational-ad-copy/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/conversational-ad-copy.svg)](https://claudskills.com/skills/conversational-ad-copy/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

Security scan

Grade A · scanned 2026-11-01 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/conversational-ad-copy/#security)

More Advertising skills

Browse all Advertising skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Advertising skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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