ClaudSkills / Growth & Marketing / conversion

Conversion Psychology

Quality score: 70/100  ·  Category: Growth & Marketing  ·  Sub-category: conversion
Psychology of conversion for sponsored content. Includes emotional triggers, social proof, scarcity, urgency, and persuasion principles for video marketing. Auto-activates when discussing conversions, emotional triggers, social proof, urgency, scarcity, persuasion, or why people buy. Use when optimizing scripts for conversion or understanding buyer psychology.

What this skill does

Conversion Psychology is a production-ready Claude Code skill (quality score 70/100) in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/conversion-psychology/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when optimizing scripts for conversion or understanding buyer psychology.

Who uses this skill

The Conversion Psychology skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/conversion-psychology
curl -L https://claudskills.com/skills/conversion-psychology/SKILL.md \
  -o ~/.claude/skills/conversion-psychology/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/conversion-psychology/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/conversion-psychology/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\conversion-psychology\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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Part of ClaudSkills — the open registry for Claude Code skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt