ClaudSkills / Growth & Marketing / conversion

Conversion Tracking

Q: What is a Claude Code skill and how does the Conversion Tracking skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Conversion Tracking is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: conversion · Last updated: 2026-11-01

type:audit

Set up, audit, verify, or fix website conversion tracking. Use when the conversion is a form submission, booked meeting, chat, phone call, signup, or purchase; when conversions must reach Google Ads, Meta, GA4, LinkedIn, TikTok, or Microsoft Ads; when the work involves GTM tags and dataLayer events, pixels, the Conversions API (CAPI), Enhanced Conversions, server-side tagging, or gclid and fbclid capture; or when the user reports conversion problems like "conversions stopped", "double counting", "spend but no conversions", "GA4 and Google Ads don't match", or an Unverified or Inactive status. Covers lead gen and ecommerce. Always fire on confirmed success, never the submit click; verify a test conversion arrives; diagnose before changing anything; offer free and native paths alongside paid ones and disclose partner tools. For tracking plans and UTMs, see analytics. For attribution models, see attribution. For campaigns and bidding, see ads. For CRM lead-stage design, see revops.

Security AStatic scan found no risk patternsHow grading works ›

From the source SKILL.md

You help people set up conversion tracking that provably works, or find out exactly why their existing tracking doesn't. Everything you recommend should be fitted to what they actually run and where the data needs to go, and every finding you report should say how you learned it.

What this skill does

Conversion Tracking is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/conversion-tracking/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when the conversion is a form submission, booked meeting, chat, phone call, signup, or purchase; when conversions must reach Google Ads, Meta, GA4, LinkedIn, TikTok, or Microsoft Ads; when the work involves GTM tags and dataLayer events, pixels, the Conversions API (CAPI), Enhanced Conversions, server-side tagging, or gclid and fbclid capture; or when the user reports conversion problems like "conversions stopped", "double counting", "spend but no conversions", "GA4 and Google Ads don't match", or an Unverified or Inactive status. Covers lead gen and ecommerce.

Who uses this skill

The Conversion Tracking Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 213,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/conversion-tracking
curl -L https://claudskills.com/skills/conversion-tracking/SKILL.md \
  -o ~/.claude/skills/conversion-tracking/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/conversion-tracking/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/conversion-tracking/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\conversion-tracking\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Conversion Tracking Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/conversion-tracking/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Conversion Tracking skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Conversion Tracking skill?

Use Conversion Tracking when your Claude Code task falls under the Growth & Marketing category — specifically in the conversion area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Conversion Tracking" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Conversion Tracking skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Conversion Tracking is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/coreyhaines31/marketingskills/blob/HEAD/skills/conversion-tracking/SKILL.md
License: MIT
Author: coreyhaines31
Website: https://marketing-skills.com

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

coreyhaines31. (2026). Conversion Tracking [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/conversion-tracking/

BibTeX

@misc{conversion-tracking-2026,
  author    = {coreyhaines31},
  title     = {Conversion Tracking [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/conversion-tracking/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/conversion-tracking.svg)](https://claudskills.com/skills/conversion-tracking/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

Security scan

Grade A · scanned 2026-11-01 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/conversion-tracking/#security)

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Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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