Claude Code Skills·Claude Skills·The open SKILL.md registry for Claude
ClaudSkills / Content / storytelling

Copy Direction

Category: Content  ·  Sub-category: storytelling  ·  Last updated:
lang:python
Use when someone asks what the copy on one marketing or acquisition surface should feel like before the lines are written. Produces ranked, grounded copy goals and a `copy-direction.md` record for that surface. `tone-of-voice` owns the cross-surface brand register, `content-design` runs first to decide message and narrative structure, and `ux-writing` owns product UI strings. Product or growth strategy belongs to product strategy; framing the acquisition bet belongs to `frame-intent`; implementing the surface belongs to `frontend-engineering`.
Security AStatic scan found no risk patternsHow grading works ›

From the source SKILL.md

Produces a per-surface copy direction doc — a small set of named, ranked copy goals grounded in stable referents, plus arbitration rules for that surface. The doc is the durable artifact: every copy choice for this surface points back to a goal and its referent rather than relitigating voice on each draft. This skill is the copy twin of creative-direction: same interrogation rhythm applied to what a specific surface says rather than how it looks.

What this skill does

Copy Direction is a community-contributed Claude Code skill in the storytelling sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/copy-direction/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when someone asks what the copy on one marketing or acquisition surface should feel like before the lines are written. Produces ranked, grounded copy goals and a `copy-direction.

Who uses this skill

The Copy Direction Claude Code skill is built for content creators, marketers, copywriters, SEO professionals, and editorial teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 187,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/copy-direction
curl -L https://claudskills.com/skills/copy-direction/SKILL.md \
  -o ~/.claude/skills/copy-direction/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/copy-direction/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/copy-direction/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\copy-direction\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Copy Direction Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/copy-direction/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Copy Direction skill do?
Use when someone asks what the copy on one marketing or acquisition surface should feel like before the lines are written. Produces ranked, grounded copy goals and a `copy-direction.md` record for that surface. `tone-of-voice` owns the cross-surface brand register, `content-design` runs first to decide message and narrative structure, and `ux-writing` owns product UI strings. Product or growth strategy belongs to product strategy; framing the acquisition bet belongs to `frame-intent`; implementing the surface belongs to `frontend-engineering`.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Copy Direction skill?
Use Copy Direction when your Claude Code task falls under the Content category — specifically in the storytelling area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Copy Direction" or describe the task and let Claude pick). Browse related skills at /category/content/.
What is a Claude Code skill and how does the Copy Direction skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Copy Direction is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Content category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
eugenelim. (2026). Copy Direction [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/copy-direction/
BibTeX
@misc{copy-direction-2026,
  author    = {eugenelim},
  title     = {Copy Direction [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/copy-direction/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge
[![ClaudSkills](https://claudskills.com/badge/copy-direction.svg)](https://claudskills.com/skills/copy-direction/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)
<script>
<script src="https://claudskills.com/embed/copy-direction.js" async></script>
<iframe>
<iframe src="https://claudskills.com/embed/copy-direction.html" width="100%" height="160" frameborder="0" loading="lazy" title="ClaudSkills: Copy Direction"></iframe>

Security scan

Grade A · scanned 2026-08-18 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/copy-direction/#security)

Free. No spam. Unsubscribe in one click.

More Content skills

Browse all Content skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Content skills → Top 100 skills
Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt

Part of Acreator Store — Adam Lankamer's AI tools: PerfectStudio · Ucaption · UTagger · AutoXPoster · TestYourSkills · AutomationFlows · Au Naturel · Telegram @acreatorstore

Categories

Use cases

Popular tags

Learn

Site