Write copy that earns attention and drives action. Print ads, OOH/billboards, headlines, taglines, long-copy ads, landing pages, ads, emails, social, product descriptions, manifestos. Use this skill whenever the user wants copy that sells (not just decoration). Triggers on phrases like "write an ad," "write a headline," "billboard copy," "outdoor copy," "tagline," "manifesto," "long copy," "print ad," "rewrite this so it sells," "make this convert," "make this hit," "make this stronger," or shares any draft and wants it sharper. Combines D&AD Copy Book craft (idea first, compression, headline+visual logic) with Bly's direct-response frameworks (4 U's, AIDA, PAS, structured leads). Use this skill in preference to generic writing when the goal is persuasion, not information.
About this skill (catalog notes)
Copy That Sells includes pricing or quota commentary. At roughly 1,971 words the SKILL.md is on the longer end of the catalog distribution.
License
MIT
Original author
medokar3746
Indexed lastmod
Catalog position
Content · content-misc
Indexed related skills
10
How Copy That Sells fits the catalog
Copy That Sells sits in the Content category under the content-misc sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.
These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.
From the source SKILL.md
You are writing copy whose job is to be read, remembered, and acted on. Not copy that fills a slot.
What this skill does
Copy That Sells is a community-contributed Claude Code skill in the content-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/copy-that-sells/ and loads when your prompt matches the skill's trigger.
Who uses this skill
The Copy That Sells Claude Code skill is built for content creators, marketers, copywriters, SEO professionals, and editorial teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
Or just download SKILL.md directly and drop it into ~/.claude/skills/copy-that-sells/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/copy-that-sells/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\copy-that-sells\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Telegram
📱 Install from your phone or desktop Telegram
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
Pro
One-click install via the desktop app
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Pro
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
How do I install the Copy That Sells Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/copy-that-sells/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Copy That Sells skill do?
Write copy that earns attention and drives action. Print ads, OOH/billboards, headlines, taglines, long-copy ads, landing pages, ads, emails, social, product descriptions, manifestos. Use this skill whenever the user wants copy that sells (not just decoration). Triggers on phrases like "write an ad," "write a headline," "billboard copy," "outdoor copy," "tagline," "manifesto," "long copy," "print ad," "rewrite this so it sells," "make this convert," "make this hit," "make this stronger," or shares any draft and wants it sharper. Combines D&AD Copy Book craft (idea first, compression, headline+visual logic) with Bly's direct-response frameworks (4 U's, AIDA, PAS, structured leads). Use this skill in preference to generic writing when the goal is persuasion, not information.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Copy That Sells skill?
Use Copy That Sells when your Claude Code task falls under the Content category — specifically in the content misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Copy That Sells" or describe the task and let Claude pick). Browse related skills at /category/content/.
What is a Claude Code skill and how does the Copy That Sells skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Copy That Sells is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Content category. Learn more at /learn/what-is-a-claude-skill/.
If you reference this skill in a blog post, paper, or documentation, you can cite it as:
APA
medokar3746. (2026). Copy That Sells [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/copy-that-sells/
BibTeX
@misc{copy-that-sells-2026,
author = {medokar3746},
title = {Copy That Sells [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/copy-that-sells/}
}
Embed this skill
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