ClaudSkills / Growth & Marketing / conversion

Copywriting Core

Quality score: 70/100  ·  Category: Growth & Marketing  ·  Sub-category: conversion
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.

What this skill does

Copywriting Core is a production-ready Claude Code skill (quality score 70/100) in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/copywriting-core/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.

Who uses this skill

The Copywriting Core skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/copywriting-core
curl -L https://claudskills.com/skills/copywriting-core/SKILL.md \
  -o ~/.claude/skills/copywriting-core/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/copywriting-core/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/copywriting-core/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\copywriting-core\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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Part of ClaudSkills — the open registry for Claude Code skills.  ·  What's New  ·  Install guide  ·  About  ·  llms.txt