How do I install the Copywriting Hooks Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/copywriting-hooks/SKILL.md and restart Claude Code. Both flows are detailed at https://claudskills.com/install/.

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

ClaudSkills / Growth & Marketing / seo

Copywriting Hooks

Category: Growth & Marketing · Sub-category: seo · Last updated: 2026-05-21

Generate opening hooks for long-form articles in EN or FR — blog posts, Substack/Medium/dev.to, LinkedIn long-form, paid newsletters, opinion essays, reported features, technical deep-dives. Trigger whenever the user asks for a hook, opening, lede, intro, first sentence/paragraph, opener, accroche, attaque, phrase d'accroche, or première phrase — including making a flat intro punchier or rewriting a draft opening. Also trigger when ghostwriting skills reach the opening step. Proposes 3-4 hooks pulling distinct psychological levers (curiosity gap, contrarian, scene, promise, authority), 2 candidates each, waits for the user to pick. Do NOT trigger for social posts (LinkedIn feed, Twitter/X, TikTok, Bluesky, Threads), READMEs or doc first lines, taglines, email subjects or openers, ad copy (Google/Meta Ads), landing-page headlines, press releases, SEO meta, fiction openings, talk/podcast/video script intros, or body rewrites.

What this skill does

Copywriting Hooks is a community-contributed Claude Code skill in the seo sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/copywriting-hooks/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Copywriting Hooks Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 69,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/copywriting-hooks
curl -L https://claudskills.com/skills/copywriting-hooks/SKILL.md \
  -o ~/.claude/skills/copywriting-hooks/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/copywriting-hooks/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/copywriting-hooks/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\copywriting-hooks\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Attribution & license

Source: https://github.com/samber/cc-skills/blob/b06041d938cb3154eebf0a0c49cd5b82e31800b2/skills/copywriting-hooks/SKILL.md
License: MIT
Author: samber
Website: https://skills.sh/samber/cc-skills

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Copywriting Hooks

What this skill does

Who uses this skill

How to install

Manual install (2 steps)

One-click install via the desktop app

Attribution & license

More Growth & Marketing skills

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