ClaudSkills / Growth & Marketing / conversion

Creative Brief Selector

Q: What is a Claude Code skill and how does the Creative Brief Selector skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Creative Brief Selector is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: conversion · Last updated: 2026-05-28

Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the result needs to land in a specific aesthetic position and not drift into a default house style. Triggers on creative brief, design brief, build brief, brand direction, where should this brand sit, what should this site look like, reference sites for, archetype for, distinct from our other brands, divergence from prior, not the same as. Also triggers when prior builds have come out as siblings and a systematic divergence approach is needed.

Security AStatic scan found no risk patternsHow grading works ›

About this skill (catalog notes)

Creative Brief Selector includes explicit scope boundaries (an explicit 'when not to use' or 'out of scope' section). The SKILL.md runs to about 1,108 words, in the catalog's typical mid-range.

Source: rampstack.co
License: MIT
Original author: rampstackco
Indexed lastmod: 2026-05-28
Catalog position: Growth & Marketing · conversion
Indexed related skills: 10

How Creative Brief Selector fits the catalog

Creative Brief Selector sits in the Growth & Marketing category under the conversion sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

From the source SKILL.md

A starting-point selector for brand and microsite builds. Given a business spec (name, vertical, shape, one-line vibe, optional list of shipped demos), produces a creative brief grounded in three things:

What this skill does

Creative Brief Selector is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/creative-brief-selector/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Creative Brief Selector Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 115,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/creative-brief-selector
curl -L https://claudskills.com/skills/creative-brief-selector/SKILL.md \
  -o ~/.claude/skills/creative-brief-selector/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/creative-brief-selector/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/creative-brief-selector/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\creative-brief-selector\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Creative Brief Selector Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/creative-brief-selector/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Creative Brief Selector skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Creative Brief Selector skill?

Use Creative Brief Selector when your Claude Code task falls under the Growth & Marketing category — specifically in the conversion area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Creative Brief Selector" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Creative Brief Selector skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Creative Brief Selector is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/rampstackco/claude-skills/blob/HEAD/skills/creative-brief-selector/SKILL.md
License: MIT
Author: rampstackco
Website: https://rampstack.co

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

rampstackco. (2026). Creative Brief Selector [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/creative-brief-selector/

BibTeX

@misc{creative-brief-selector-2026,
  author    = {rampstackco},
  title     = {Creative Brief Selector [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/creative-brief-selector/}
}

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Security scan

Grade A · scanned 2026-06-13 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/creative-brief-selector/#security)

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