ClaudSkills / Engineering / architecture

Customer Advocacy

Q: What is a Claude Code skill and how does the Customer Advocacy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Customer Advocacy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Engineering category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Engineering · Sub-category: architecture · Last updated: 2026-06-16

type:review

Customer advocacy program design - advocate identification, reference orchestration, case study pipeline, community amplification, and influence-to-revenue attribution. Use when: customer advocacy, customer reference program, case study program, advocate identification, customer marketing, peer review acceleration, G2 / Gartner Peer Insights, customer-led growth, reference architecture.

From the source SKILL.md

Design a customer advocacy program that converts happy customers into a predictable supply of references, case studies, peer reviews, and community influence - and ties advocacy activity back to pipeline. AMPLIFY replaces ad-hoc "can you do a quote?" asks with a structured advocate pipeline and an attribution model that earns the program ongoing investment.

What this skill does

Customer Advocacy is a community-contributed Claude Code skill in the architecture sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/customer-advocacy/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when: customer advocacy, customer reference program, case study program, advocate identification, customer marketing, peer review acceleration, G2 / Gartner Peer Insights, customer-led growth, reference architecture.

Who uses this skill

The Customer Advocacy Claude Code skill is built for software engineers, backend developers, full-stack teams, and technical leads building and maintaining production systems. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 117,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/customer-advocacy
curl -L https://claudskills.com/skills/customer-advocacy/SKILL.md \
  -o ~/.claude/skills/customer-advocacy/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/customer-advocacy/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/customer-advocacy/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\customer-advocacy\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Customer Advocacy Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/customer-advocacy/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Customer Advocacy skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Customer Advocacy skill?

Use Customer Advocacy when your Claude Code task falls under the Engineering category — specifically in the architecture area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Customer Advocacy" or describe the task and let Claude pick). Browse related skills at /category/engineering/.

What is a Claude Code skill and how does the Customer Advocacy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Customer Advocacy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Engineering category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/varunk130/ai-gtm-skill-library/blob/HEAD/revops-skills/customer-advocacy/SKILL.md
License: MIT
Author: varunk130

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

varunk130. (2026). Customer Advocacy [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/customer-advocacy/

BibTeX

@misc{customer-advocacy-2026,
  author    = {varunk130},
  title     = {Customer Advocacy [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/customer-advocacy/}
}

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