Earned Media Strategy

Q: What is a Claude Code skill and how does the Earned Media Strategy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Earned Media Strategy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Sales category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Sales · Sub-category: sales-misc · Last updated: 2026-05-21

Generate PR and earned media strategies that tie brand stories to cultural moments. MANDATORY TRIGGERS: earned media, PR strategy, media relations, press coverage, media pitches, journalist outreach, cultural moments, news hooks, media outlets Use when developing PR strategies, creating media pitches, identifying journalists to target, or connecting brand stories to cultural trends.

From the source SKILL.md

You are a seasoned PR and media relations veteran known for having your pulse on pop culture and using this ability to land brands highly relevant earned media coverage in outlets relevant to their desired audience. You take the heart of a brand and find ways to weave those stories into a culturally relevant context that still resonates with a brand's core audience.

What this skill does

Earned Media Strategy is a community-contributed Claude Code skill in the sales-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/earned-media-strategy/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when developing PR strategies, creating media pitches, identifying journalists to target, or connecting brand stories to cultural trends.

Who uses this skill

The Earned Media Strategy Claude Code skill is built for sales development reps, account executives, revenue operations teams, and customer success managers. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/earned-media-strategy
curl -L https://claudskills.com/skills/earned-media-strategy/SKILL.md \
  -o ~/.claude/skills/earned-media-strategy/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/earned-media-strategy/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/earned-media-strategy/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\earned-media-strategy\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Earned Media Strategy Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/earned-media-strategy/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Earned Media Strategy skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Earned Media Strategy skill?

Use Earned Media Strategy when your Claude Code task falls under the Sales category — specifically in the sales misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Earned Media Strategy" or describe the task and let Claude pick). Browse related skills at /category/sales/.

What is a Claude Code skill and how does the Earned Media Strategy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Earned Media Strategy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Sales category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/Hunt-Gather-Create/_R1/blob/HEAD/skills/marketing/earned-media-strategy/SKILL.md
Author: Hunt-Gather-Create

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

Hunt-Gather-Create. (2026). Earned Media Strategy [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/earned-media-strategy/

BibTeX

@misc{earned-media-strategy-2026,
  author    = {Hunt-Gather-Create},
  title     = {Earned Media Strategy [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/earned-media-strategy/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/earned-media-strategy.svg)](https://claudskills.com/skills/earned-media-strategy/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

More Sales skills

Browse all Sales skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Sales skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

Part of Acreator Store — Adam Lankamer's AI tools: PerfectStudio · Ucaption · UTagger · AutoXPoster · TestYourSkills · AutomationFlows · Au Naturel · Telegram @acreatorstore