Earned Media Strategy

Quality score: 70/100 · Category: Sales · Sub-category: sales-misc

Generate PR and earned media strategies that tie brand stories to cultural moments. MANDATORY TRIGGERS: earned media, PR strategy, media relations, press coverage, media pitches, journalist outreach, cultural moments, news hooks, media outlets Use when developing PR strategies, creating media pitches, identifying journalists to target, or connecting brand stories to cultural trends.

What this skill does

Earned Media Strategy is a production-ready Claude Code skill (quality score 70/100) in the sales-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/earned-media-strategy/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when developing PR strategies, creating media pitches, identifying journalists to target, or connecting brand stories to cultural trends.

Who uses this skill

The Earned Media Strategy skill is built for sales development reps, account executives, revenue operations teams, and customer success managers. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/earned-media-strategy
curl -L https://claudskills.com/skills/earned-media-strategy/SKILL.md \
  -o ~/.claude/skills/earned-media-strategy/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/earned-media-strategy/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/earned-media-strategy/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\earned-media-strategy\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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