This skill orchestrates the full marketing engagement using the 12-Part sequential methodology. Every brand engagement runs through the same 12 parts in sequence, producing a canonical set of files at each stage.
Engagement Workflow is a community-contributed Claude Code skill in the growth-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/engagement-workflow/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when starting a new engagement, advancing parts, applying the Decision Matrix, or showing engagement status.
The Engagement Workflow Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 70,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/engagement-workflow curl -L https://claudskills.com/skills/engagement-workflow/SKILL.md \ -o ~/.claude/skills/engagement-workflow/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/engagement-workflow/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/engagement-workflow/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\engagement-workflow\SKILL.md on Windows. See the full install guide for step-by-step instructions.
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{engagement-workflow-2026,
author = {indranilbanerjee},
title = {Engagement Workflow [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/engagement-workflow/}
}Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.