ClaudSkills / Growth & Marketing / growth-misc

Foundation Persona

Q: What is a Claude Code skill and how does the Foundation Persona skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Foundation Persona is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: growth-misc · Last updated: 2026-05-21

lang:ruby

Generates an evidence-calibrated product or marketing persona using the canonical v2.5 output contract. Use when shaping artifact perspective, stress-testing decisions, or framing product and GTM strategy.

Security AStatic scan found no risk patternsHow grading works ›

About this skill (catalog notes)

Foundation Persona includes worked examples. The SKILL.md is on the shorter side at about 485 words.

License: Apache-2.0
Original author: product-on-purpose
Indexed lastmod: 2026-05-21
Catalog position: Growth & Marketing · growth-misc
Indexed related skills: 10

How Foundation Persona fits the catalog

Foundation Persona sits in the Growth & Marketing category under the growth-misc sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

From the source SKILL.md

# Persona Builder

What this skill does

Foundation Persona is a community-contributed Claude Code skill in the growth-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/foundation-persona/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when shaping artifact perspective, stress-testing decisions, or framing product and GTM strategy.

Who uses this skill

The Foundation Persona Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 146,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/foundation-persona
curl -L https://claudskills.com/skills/foundation-persona/SKILL.md \
  -o ~/.claude/skills/foundation-persona/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/foundation-persona/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/foundation-persona/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\foundation-persona\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Foundation Persona Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/foundation-persona/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Foundation Persona skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Foundation Persona skill?

Use Foundation Persona when your Claude Code task falls under the Growth & Marketing category — specifically in the growth misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Foundation Persona" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Foundation Persona skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Foundation Persona is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/product-on-purpose/pm-skills
License: Apache-2.0
Author: product-on-purpose

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

product-on-purpose. (2026). Foundation Persona [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/foundation-persona/

BibTeX

@misc{foundation-persona-2026,
  author    = {product-on-purpose},
  title     = {Foundation Persona [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/foundation-persona/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/foundation-persona.svg)](https://claudskills.com/skills/foundation-persona/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

Security scan

Grade A · scanned 2026-07-06 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/foundation-persona/#security)

More Growth & Marketing skills

Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Growth & Marketing skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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