ClaudSkills / Growth & Marketing / conversion

Funnel Strategy

Q: What is a Claude Code skill and how does the Funnel Strategy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Funnel Strategy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: conversion · Last updated: 2026-06-13

Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement / Tier / Eligibility), and closed-lost re-entry paths. Triggers - "funnel strategy", "funnel stages", "pipeline stages", "sales process", "lead qualification", "GTM motion mapping", or any work defining how leads flow through the business. Upstream - recommended company-context, icp-research. Downstream - feeds lifecycle-marketing, outreach-emails, content-strategy. NOT for lead scoring logic (use /lead-scoring) or lifecycle email campaigns (use /lifecycle-marketing).

About this skill (catalog notes)

Funnel Strategy includes explicit scope boundaries (an explicit 'when not to use' or 'out of scope' section); worked examples; pricing or quota commentary. The SKILL.md is on the shorter side at about 331 words.

Source: genesysgrowth.com
Original author: genesys-growth
Indexed lastmod: 2026-06-13
Catalog position: Growth & Marketing · conversion
Indexed related skills: 10

How Funnel Strategy fits the catalog

Funnel Strategy sits in the Growth & Marketing category under the conversion sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

From the source SKILL.md

Infer and structure your sales funnel based on your GTM motion. Reads ICP + positioning (if locked) and your website signals to produce pre-close + post-close stages with qualification criteria per stage. Output: marketing/funnel/funnel-strategy.md.

What this skill does

Funnel Strategy is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/funnel-strategy/ and loads when your prompt matches the skill's trigger.

Who uses this skill

The Funnel Strategy Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/funnel-strategy
curl -L https://claudskills.com/skills/funnel-strategy/SKILL.md \
  -o ~/.claude/skills/funnel-strategy/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/funnel-strategy/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/funnel-strategy/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\funnel-strategy\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Funnel Strategy Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/funnel-strategy/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Funnel Strategy skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Funnel Strategy skill?

Use Funnel Strategy when your Claude Code task falls under the Growth & Marketing category — specifically in the conversion area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Funnel Strategy" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Funnel Strategy skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Funnel Strategy is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/matteotitta/claude-code-marketing-quickstart/blob/bb30331331a38ae7ade4b94bdd67075a53f3fb2d/.claude/skills/funnel-strategy/SKILL.md
Author: genesys-growth
Website: https://genesysgrowth.com/

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

genesys-growth. (2026). Funnel Strategy [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/funnel-strategy/

BibTeX

@misc{funnel-strategy-2026,
  author    = {genesys-growth},
  title     = {Funnel Strategy [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/funnel-strategy/}
}

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