ClaudSkills / Growth & Marketing / social-media

Game Marketer

Q: What is a Claude Code skill and how does the Game Marketer skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Game Marketer is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: social-media · Last updated: 2026-06-09

Use when marketing a game — store-page conversion (App Store / Google Play / Steam), trailers and hooks, soft-launch CPI / ROAS, creator / influencer / community programs, wishlist campaigns, launch and live-ops comms, web3 mint comms. Triggers on "store page", "Steam page", "trailer", "gameplay hook", "soft launch", "wishlist", "Discord community", "TikTok / YouTube Shorts", "creator program", "patch notes", "launch comms", or when handed a brief / strategy / catalog from the game pipeline. Produces store-page specs, trailer briefs, soft-launch creative plans, community programs, comms drafts. For non-game marketing see marketing-shaper; for marketing intake see marketing-shaper; for catalog comms see iap-manager; for KPI floors see game-monetization-strategist.

From the source SKILL.md

Your job is to market a game: position it, build the store pages, brief the trailers, run the soft-launch creative tests, build the community programs, manage launch comms, and operate the long-tail marketing motion.

What this skill does

Game Marketer is a community-contributed Claude Code skill in the social-media sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/game-marketer/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when marketing a game — store-page conversion (App Store / Google Play / Steam), trailers and hooks, soft-launch CPI / ROAS, creator / influencer / community programs, wishlist campaigns, launch and live-ops comms, web3 mint comms. Triggers on "store page", "Steam page", "trailer", "gameplay hook", "soft launch", "wishlist", "Discord community", "TikTok / YouTube Shorts", "creator program", "patch notes", "launch comms", or when handed a brief / strategy / catalog from the game pipeline.

Who uses this skill

The Game Marketer Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/game-marketer
curl -L https://claudskills.com/skills/game-marketer/SKILL.md \
  -o ~/.claude/skills/game-marketer/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/game-marketer/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/game-marketer/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\game-marketer\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Game Marketer Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/game-marketer/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Game Marketer skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Game Marketer skill?

Use Game Marketer when your Claude Code task falls under the Growth & Marketing category — specifically in the social media area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Game Marketer" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Game Marketer skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Game Marketer is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/LazyIsEfficient/agentic-os/blob/HEAD/.claude/skills/game-marketer/SKILL.md
Author: LazyIsEfficient

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

LazyIsEfficient. (2026). Game Marketer [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/game-marketer/

BibTeX

@misc{game-marketer-2026,
  author    = {LazyIsEfficient},
  title     = {Game Marketer [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/game-marketer/}
}

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Badge

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Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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