ClaudSkills / Growth & Marketing / conversion

copywriting

Quality score: 70/100 · Category: Growth & Marketing · Sub-category: conversion

When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.

What this skill does

copywriting is a production-ready Claude Code skill (quality score 70/100) in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/gfv-content-copywriting/ and loads when your prompt matches the skill's trigger.

When to invoke it: use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.

Who uses this skill

The copywriting skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/gfv-content-copywriting
curl -L https://claudskills.com/skills/gfv-content-copywriting/SKILL.md \
  -o ~/.claude/skills/gfv-content-copywriting/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/gfv-content-copywriting/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/gfv-content-copywriting/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\gfv-content-copywriting\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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