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ClaudSkills / Growth & Marketing / conversion

Grow Website

Category: Growth & Marketing  ·  Sub-category: conversion  ·  Last updated:
Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says ''my site gets visitors but nobody buys''. If a broken funnel or usability friction is the real blocker, run improve-website first; if there is no site yet, use create-website. For one framework in isolation, invoke that skill directly.
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From the source SKILL.md

Take a site that already has traffic and under-monetizes it, and turn it into a research-driven growth engine: more leads captured, more buyers persuaded, a sharper offer, and visitors who bring more visitors. This journey runs eight phases — the agent asks before it decides at every fork, and all state lives in docs/ so you can stop and resume across sessions. It sequences the work; it does not redesign the site on a hunch.

What this skill does

Grow Website is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/grow-website/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says ''my site gets visitors but nobody buys''. If a broken funnel or usability friction is the real blocker, run improve-website first; if there is no site yet, use create-website.

Who uses this skill

The Grow Website Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 157,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/grow-website
curl -L https://claudskills.com/skills/grow-website/SKILL.md \
  -o ~/.claude/skills/grow-website/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/grow-website/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/grow-website/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\grow-website\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Telegram

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

Frequently asked questions

How do I install the Grow Website Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/grow-website/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.
What does the Grow Website skill do?
Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says ''my site gets visitors but nobody buys''. If a broken funnel or usability friction is the real blocker, run improve-website first; if there is no site yet, use create-website. For one framework in isolation, invoke that skill directly.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Grow Website skill?
Use Grow Website when your Claude Code task falls under the Growth & Marketing category — specifically in the conversion area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Grow Website" or describe the task and let Claude pick). Browse related skills at /category/growth/.
What is a Claude Code skill and how does the Grow Website skill fit in?
A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Grow Website is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA
wondelai. (2026). Grow Website [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/grow-website/
BibTeX
@misc{grow-website-2026,
  author    = {wondelai},
  title     = {Grow Website [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/grow-website/}
}

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Grade A · scanned 2026-07-22 — free static scan against the OWASP Agentic Skills Top 10.

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