ClaudSkills / Growth & Marketing / conversion

Improve Website

Q: What is a Claude Code skill and how does the Improve Website skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Improve Website is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: conversion · Last updated: 2026-07-22

Guided journey from a live website that underperforms to a prioritized, evidence-backed backlog of conversion, usability, message, and speed fixes - each shipped as a testable experiment. Orchestrates eight skills phase by phase - cro-methodology, ux-heuristics, refactoring-ui, web-typography, storybrand-messaging, high-perf-browser, made-to-stick, design-everyday-things - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, DESIGN.md, EXPERIMENTS.md, IMPROVE-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to fix a landing page that isn''t converting, diagnose why visitors leave, audit for clarity and usability, or says ''the homepage feels off but a redesign didn''t help''. Do not use with no site yet - use create-website; if it converts but needs more traffic or leads, grow-website; if the friction is in a product app, not the marketing site, improve-app. For one framework in isolation, invoke that skill directly.

Security AStatic scan found no risk patternsHow grading works ›

From the source SKILL.md

An interactive, resumable journey that turns a live-but-underperforming website into a ranked backlog of defensible fixes. Across eight phases it diagnoses why visitors don't convert, then fixes usability, hierarchy, typography, message, speed, memory, and errors — asking you at each decision point and recording results in docs/. Each change is tied to a reason; the big ones ship as tests.

What this skill does

Improve Website is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/improve-website/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when the user wants to fix a landing page that isn''t converting, diagnose why visitors leave, audit for clarity and usability, or says ''the homepage feels off but a redesign didn''t help''. Do not use with no site yet - use create-website; if it converts but needs more traffic or leads, grow-website; if the friction is in a product app, not the marketing site, improve-app.

Who uses this skill

The Improve Website Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 157,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/improve-website
curl -L https://claudskills.com/skills/improve-website/SKILL.md \
  -o ~/.claude/skills/improve-website/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/improve-website/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/improve-website/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\improve-website\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Improve Website Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/improve-website/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Improve Website skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Improve Website skill?

Use Improve Website when your Claude Code task falls under the Growth & Marketing category — specifically in the conversion area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Improve Website" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Improve Website skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Improve Website is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/wondelai/skills/blob/HEAD/improve-website/SKILL.md
License: MIT
Author: wondelai
Website: https://skills.wondel.ai

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

wondelai. (2026). Improve Website [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/improve-website/

BibTeX

@misc{improve-website-2026,
  author    = {wondelai},
  title     = {Improve Website [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/improve-website/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/improve-website.svg)](https://claudskills.com/skills/improve-website/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

Security scan

Grade A · scanned 2026-07-22 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/improve-website/#security)

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Browse all Growth & Marketing skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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