ClaudSkills / Growth & Marketing / conversion

Informational Design

Q: What is a Claude Code skill and how does the Informational Design skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Informational Design is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: conversion · Last updated: 2026-08-18

Use when someone asks how an article, news page, editorial feature, or other long-form informational surface should support sustained reading. Produces typography, hierarchy, and reading-flow specifications for the surface. Use `documentation-design` for task/reference systems, `conversion-design` for acquisition pages, and `workspace-design` for tools. Editorial or product strategy is upstream; shaping a publishing-product bet belongs to product engineering; writing the article or building its template belongs to content authors and frontend engineering.

Security AStatic scan found no risk patternsHow grading works ›

From the source SKILL.md

Converts the editorial structure and reading goal into a structural specification for an informational surface — the typographic hierarchy, the reading-pattern calibration, the editorial grid, and the "what's next" chain that sustains reader engagement after the primary content is consumed. This skill uses typography as the primary design tool; layout, grid, and navigation are typography's support structure. It does not write the content (that is content-design) and does not derive tokens or color (that is design-system and creative-direction).

What this skill does

Informational Design is a community-contributed Claude Code skill in the conversion sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/informational-design/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when someone asks how an article, news page, editorial feature, or other long-form informational surface should support sustained reading. Produces typography, hierarchy, and reading-flow specifications for the surface.

Who uses this skill

The Informational Design Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 187,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/informational-design
curl -L https://claudskills.com/skills/informational-design/SKILL.md \
  -o ~/.claude/skills/informational-design/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/informational-design/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/informational-design/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\informational-design\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Informational Design Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/informational-design/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Informational Design skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Informational Design skill?

Use Informational Design when your Claude Code task falls under the Growth & Marketing category — specifically in the conversion area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Informational Design" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Informational Design skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Informational Design is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Attribution & license

Source: https://github.com/eugenelim/agent-ready-repo/blob/HEAD/packs/experience-design/.apm/skills/informational-design/SKILL.md
License: Apache-2.0
Author: eugenelim
Website: https://eugenelim.github.io/agent-ready-repo/

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

eugenelim. (2026). Informational Design [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/informational-design/

BibTeX

@misc{informational-design-2026,
  author    = {eugenelim},
  title     = {Informational Design [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/informational-design/}
}

Embed this skill

Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →

Badge

[![ClaudSkills](https://claudskills.com/badge/informational-design.svg)](https://claudskills.com/skills/informational-design/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

Security scan

Grade A · scanned 2026-08-18 — free static scan against the OWASP Agentic Skills Top 10.

No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›

✓ Prompt injection
✓ Data exfiltration
✓ Supply chain
✓ Reverse shell
✓ Credentials
✓ Execution
✓ Filesystem
✓ Persistence
✓ Obfuscation
✓ Network

Show this grade on your repo (click to copy):

[![Security: A](https://img.shields.io/badge/Security-A-2e7d32)](https://claudskills.com/skills/informational-design/#security)

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