ClaudSkills / Growth & Marketing / social-media

Instagram Content

Q: What is a Claude Code skill and how does the Instagram Content skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Instagram Content is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at https://claudskills.com/learn/what-is-skill-md/.

Category: Growth & Marketing · Sub-category: social-media · Last updated: 2026-05-21

Creates viral Instagram Reels, Stories, and posts using the Hook-Substance-Payoff framework, with technical recording settings, engagement tactics, caption copywriting, and hashtag strategy. Use when scripting short-form video, writing IG captions, or developing Instagram content strategy. Trigger phrases: "Instagram reel", "IG post", "social media content", "stories script", "caption for Instagram". Do NOT use for long-form blog posts (use web-copy), product descriptions (use product-copy), or email campaigns (use newsletter).

About this skill (catalog notes)

Instagram Content includes 6 code blocks for direct copy-paste. At roughly 2,832 words the SKILL.md is on the longer end of the catalog distribution.

Indexed lastmod: 2026-05-21
Catalog position: Growth & Marketing · social-media
Indexed related skills: 10

How Instagram Content fits the catalog

Instagram Content sits in the Growth & Marketing category under the social-media sub-topic in the ClaudSkills catalog. There are 10 related skills indexed alongside it; comparing a few before installing usually reveals which fits your workflow best.

These notes are auto-generated from features detected in the SKILL.md file and from this catalog's structure — they aren't part of the source repository.

What this skill does

Instagram Content is a community-contributed Claude Code skill in the social-media sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/instagram-content/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when scripting short-form video, writing IG captions, or developing Instagram content strategy. Trigger phrases: "Instagram reel", "IG post", "social media content", "stories script", "caption for Instagram".

Who uses this skill

The Instagram Content Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 116,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/instagram-content
curl -L https://claudskills.com/skills/instagram-content/SKILL.md \
  -o ~/.claude/skills/instagram-content/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/instagram-content/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/instagram-content/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\instagram-content\SKILL.md on Windows. See the full install guide for step-by-step instructions.

📱 Install from your phone or desktop Telegram

Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Frequently asked questions

How do I install the Instagram Content Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/instagram-content/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.

What does the Instagram Content skill do?

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

When should I use the Instagram Content skill?

Use Instagram Content when your Claude Code task falls under the Growth & Marketing category — specifically in the social media area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Instagram Content" or describe the task and let Claude pick). Browse related skills at /category/growth/.

What is a Claude Code skill and how does the Instagram Content skill fit in?

A Claude Code skill is a SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Instagram Content is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.

Cite this skill

If you reference this skill in a blog post, paper, or documentation, you can cite it as:

APA

ClaudSkills. (2026). Instagram Content [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/instagram-content/

BibTeX

@misc{instagram-content-2026,
  author    = {ClaudSkills},
  title     = {Instagram Content [Claude Code skill]},
  year      = {2026},
  publisher = {ClaudSkills},
  url       = {https://claudskills.com/skills/instagram-content/}
}

Embed this skill

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Badge

[![ClaudSkills](https://claudskills.com/badge/instagram-content.svg)](https://claudskills.com/skills/instagram-content/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)

More Growth & Marketing skills

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Browse all Growth & Marketing skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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