How do I install the Kai Brand Claude Code skill?

Install via the ClaudSkills desktop app (one click) or copy SKILL.md from the source repository to ~/.claude/skills/kai-brand/SKILL.md and restart Claude Code. Both flows are detailed at https://claudskills.com/install/.

Is this skill free to install?

Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.

ClaudSkills / Product / product-misc

Kai Brand

Category: Product · Sub-category: product-misc · Last updated: 2026-05-21

Brand positioning workshop — define messaging framework, voice/tone, differentiation strategy, and taglines. Use when "brand positioning", "messaging framework", "brand voice", "how should we position ourselves", "differentiation", "tagline", or any request to define or refine brand identity and messaging.

From the source SKILL.md

Build a complete brand positioning system: messaging framework, voice/tone guidelines, competitive differentiation, and tagline options.

What this skill does

Kai Brand is a community-contributed Claude Code skill in the product-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/kai-brand/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when "brand positioning", "messaging framework", "brand voice", "how should we position ourselves", "differentiation", "tagline", or any request to define or refine brand identity and messaging.

Who uses this skill

The Kai Brand Claude Code skill is built for product managers, product designers, and cross-functional teams planning, shipping, and measuring product features. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 69,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/kai-brand
curl -L https://claudskills.com/skills/kai-brand/SKILL.md \
  -o ~/.claude/skills/kai-brand/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/kai-brand/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/kai-brand/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\kai-brand\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

Pro

For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.

See pricing → Download desktop app

Attribution & license

Source: https://github.com/cgallic/kai-cmo-harness/blob/HEAD/harness/skills/kai-brand/SKILL.md
License: MIT
Author: cgallic
Website: https://meetkai.xyz

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Browse all Product skills in the ClaudSkills registry, or explore these other picks from the same category:

Browse all Product skills → Top 100 skills

Part of ClaudSkills — the open registry for Claude Skills & Claude Code Skills. · What's New · Install guide · About · llms.txt

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Kai Brand

From the source SKILL.md

What this skill does

Who uses this skill

How to install

Manual install (2 steps)

One-click install via the desktop app

Attribution & license

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