Lead Magnets

Quality score: 70/100 · Category: Sales · Sub-category: prospecting

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tool-strategy. For writing the actual content, see copywriting. For the email sequence after capture, see email-sequence.

What this skill does

Lead Magnets is a production-ready Claude Code skill (quality score 70/100) in the prospecting sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/lead-magnets/ and loads when your prompt matches the skill's trigger.

When to invoke it: use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it.

Who uses this skill

The Lead Magnets skill is built for sales development reps, account executives, revenue operations teams, and customer success managers. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/lead-magnets
curl -L https://claudskills.com/skills/lead-magnets/SKILL.md \
  -o ~/.claude/skills/lead-magnets/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/lead-magnets/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/lead-magnets/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\lead-magnets\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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Part of ClaudSkills — the open registry for Claude Code skills. · What's New · Install guide · About · llms.txt

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