ClaudSkills / Growth & Marketing / branding

Made To Stick

Quality score: 70/100 · Category: Growth & Marketing · Sub-category: branding

Create messages that are understood, remembered, and drive action using the SUCCESs checklist (Simple, Unexpected, Concrete, Credible, Emotional, Stories). Use when the user mentions "make it memorable", "sticky messaging", "tagline", "value proposition", or "why the message isn't landing". For narrative brand frameworks, see storybrand-messaging. For viral sharing, see contagious. Trigger with 'made', 'to', 'stick'.

What this skill does

Made To Stick is a production-ready Claude Code skill (quality score 70/100) in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/made-to-stick/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when the user mentions "make it memorable", "sticky messaging", "tagline", "value proposition", or "why the message isn't landing". For narrative brand frameworks, see storybrand-messaging.

Who uses this skill

The Made To Stick skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/made-to-stick
curl -L https://claudskills.com/skills/made-to-stick/SKILL.md \
  -o ~/.claude/skills/made-to-stick/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/made-to-stick/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/made-to-stick/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\made-to-stick\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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