Pick one playbook for the marketer's ask, then run it. Never chain playbooks yourself: each one reads what the others saved. One exception: an ask for both a list and the messages ("find leads and write my cold emails") → research-audience, whose list mode goes on into write-outreach itself.
Marketing Agent is a community-contributed Claude Code skill in the growth-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/marketing-agent/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when the ask is vague ("help me with marketing", "where do I start") or is a job not covered yet (a one-off brand setup), which it says plainly; video ads and product photos go to the goose-video and goose-product-photos skills. Not for an ask that names a job, even two jobs ("plan our launch and make the ads"): pick the playbook for the first job.
The Marketing Agent Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 211,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/marketing-agent curl -L https://claudskills.com/skills/marketing-agent/SKILL.md \ -o ~/.claude/skills/marketing-agent/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/marketing-agent/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/marketing-agent/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\marketing-agent\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
SKILL.md from the source repository to ~/.claude/skills/marketing-agent/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Marketing Agent is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{marketing-agent-2026,
author = {gooseworks-ai},
title = {Marketing Agent [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/marketing-agent/}
}Grade A · scanned 2026-10-25 — free static scan against the OWASP Agentic Skills Top 10.
The scan flagged 1 of 10 categories (filesystem), including lower-severity patterns. Patterns shown inside code fences are weighted as examples rather than instructions — read the grading methodology for what this does and does not guarantee.
Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.