competitive-brief is a well-rated Claude Code skill (quality score 80/100) in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/marketing-competitive-brief/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
The competitive-brief skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.
mkdir -p ~/.claude/skills/marketing-competitive-brief curl -L https://claudskills.com/skills/marketing-competitive-brief/SKILL.md \ -o ~/.claude/skills/marketing-competitive-brief/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/marketing-competitive-brief/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/marketing-competitive-brief/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\marketing-competitive-brief\SKILL.md on Windows. See the full install guide for step-by-step instructions.
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these top-rated picks from the same category: