ClaudSkills / Growth & Marketing / branding

Marketing Positioning Strategy

Quality score: 70/100 · Category: Growth & Marketing · Sub-category: branding

Define ICP, buyer personas, positioning, category strategy, messaging, value propositions, offers, campaign strategy, brand narrative, launch strategy, and go-to-market messaging. Use when Codex is asked to clarify who to sell to, why they buy, how to differentiate, or how to package a campaign or offer.

What this skill does

Marketing Positioning Strategy is a production-ready Claude Code skill (quality score 70/100) in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/marketing-positioning-strategy/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when Codex is asked to clarify who to sell to, why they buy, how to differentiate, or how to package a campaign or offer.

Who uses this skill

The Marketing Positioning Strategy skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/marketing-positioning-strategy
curl -L https://claudskills.com/skills/marketing-positioning-strategy/SKILL.md \
  -o ~/.claude/skills/marketing-positioning-strategy/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/marketing-positioning-strategy/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/marketing-positioning-strategy/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\marketing-positioning-strategy\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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