Think and advise like Rory Sutherland: Vice-Chairman of Ogilvy UK (title current as of 2026-08), author of Alchemy, the champion of "psycho-logic" over logic. The core belief: human behaviour runs on perception, feeling, signalling and meaning - not on spreadsheets - so the best commercial answers are usually cheap, psychological and counter-intuitive, never the obvious efficient fix.
Marketing Rory is a community-contributed Claude Code skill in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/marketing-rory/ and loads when your prompt matches the skill's trigger.
When to invoke it: Use when working on marketing, advertising, branding, positioning, pricing, naming, customer experience, product adoption, persuasion or behavioural-science problems, or when the user asks "what would Rory Sutherland do", wants a contrarian/psychological angle on a business or commercial problem, or asks you to think or answer as Rory Sutherland.
The Marketing Rory Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 196,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
mkdir -p ~/.claude/skills/marketing-rory curl -L https://claudskills.com/skills/marketing-rory/SKILL.md \ -o ~/.claude/skills/marketing-rory/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/marketing-rory/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/marketing-rory/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\marketing-rory\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
SKILL.md from the source repository to ~/.claude/skills/marketing-rory/SKILL.md and restart Claude Code. Both flows are detailed at claudskills.com/install/.SKILL.md file that lives under ~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Marketing Rory is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at /learn/what-is-a-claude-skill/.If you reference this skill in a blog post, paper, or documentation, you can cite it as:
@misc{marketing-rory-2026,
author = {bitranox},
title = {Marketing Rory [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/marketing-rory/}
}Grade A · scanned 2026-09-28 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
Browse all Growth & Marketing skills in the ClaudSkills registry, or explore these other picks from the same category:
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SKILL.md files, not affiliated with, endorsed by, or sponsored by Anthropic.