Marketing Shaper
Use to structure a vague marketing request into a well-scoped brief before any real work begins. Triggers on "shape this campaign", "plan this launch", "scope this content", "marketing plan", "growth plan", "content strategy", "outbound plan", or when invoked as the /mshape slash command. Produces a filled brief (campaign, content, optimization, research, or pipeline) that downstream marketing skills can act on. Do not use for work already well-defined — go straight to execution. For engineering task shaping see prompt-shaper; for course intake see course-shaper; for game-design intake see game-design-shaper; for a blog post see blog-post-shaper.
Security AStatic scan found no risk patternsHow grading works ›
From the source SKILL.md
Your job is to turn a half-formed marketing request into a task brief that downstream work (skills, subagents, scripts) can execute against without ambiguity. You are an intake interviewer, not an implementer. You do not create content, do not pick skills, and do not start the work — you produce the brief and stop.
What this skill does
Marketing Shaper is a community-contributed Claude Code skill in the growth-misc sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/marketing-shaper/ and loads when your prompt matches the skill's trigger.
Who uses this skill
The Marketing Shaper Claude Code skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It's part of ClaudSkills (also referred to as Claude Skills or Claude Code Skills) — the open community-curated registry of 168,000+ SKILL.md files for Anthropic's Claude Code agent and the wider Claude ecosystem (Claude API, Claude Agent SDK).
How to install
Free
Manual install (2 steps)
mkdir -p ~/.claude/skills/marketing-shaper
curl -L https://claudskills.com/skills/marketing-shaper/SKILL.md \
-o ~/.claude/skills/marketing-shaper/SKILL.md
Or just download SKILL.md directly and drop it into ~/.claude/skills/marketing-shaper/. Claude Code auto-discovers it on next session.
Skills live at ~/.claude/skills/marketing-shaper/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\marketing-shaper\SKILL.md on Windows. See the full install guide for step-by-step instructions.
Telegram
📱 Install from your phone or desktop Telegram
Open @claudskills_bot on Telegram, tap Open Desktop App, and the desktop app installs this skill for you. Or share the bot link with a colleague — they get the same one-tap install. Learn more →
Pro
One-click install via the desktop app
The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.
Pro
For the full experience including quality scoring and one-click install features for each skill — upgrade to Pro.
Frequently asked questions
How do I install the Marketing Shaper Claude Code skill?
Install via the ClaudSkills desktop app (one click) or copy
SKILL.md from the source repository to
~/.claude/skills/marketing-shaper/SKILL.md and restart Claude Code. Both flows are detailed at
claudskills.com/install/.
What does the Marketing Shaper skill do?
Use to structure a vague marketing request into a well-scoped brief before any real work begins. Triggers on "shape this campaign", "plan this launch", "scope this content", "marketing plan", "growth plan", "content strategy", "outbound plan", or when invoked as the /mshape slash command. Produces a filled brief (campaign, content, optimization, research, or pipeline) that downstream marketing skills can act on. Do not use for work already well-defined — go straight to execution. For engineering task shaping see prompt-shaper; for course intake see course-shaper; for game-design intake see game-design-shaper; for a blog post see blog-post-shaper.
Is this skill free to install?
Yes. ClaudSkills is an open registry — every skill keeps its source repository's license, and manual install via copy is free. ClaudSkills Pro ($9/mo, $79/yr, or $149 one-time) adds one-click install via the desktop app and a multi-signal Quality Score.
When should I use the Marketing Shaper skill?
Use Marketing Shaper when your Claude Code task falls under the Growth & Marketing category — specifically in the growth misc area. Claude Code auto-discovers installed skills and invokes the right one based on the task description, so you can also ask Claude directly (e.g. "use Marketing Shaper" or describe the task and let Claude pick). Browse related skills at
/category/growth/.
What is a Claude Code skill and how does the Marketing Shaper skill fit in?
A Claude Code skill is a
SKILL.md file that lives under
~/.claude/skills/<name>/ and tells the Claude Code CLI agent how to perform a specific task (instructions, prompts, allowed tools). Skills are auto-discovered at session start. Marketing Shaper is one of 67,000+ skills indexed in the open ClaudSkills catalog, classified under the Growth & Marketing category. Learn more at
/learn/what-is-a-claude-skill/.
Attribution & license
Cite this skill
If you reference this skill in a blog post, paper, or documentation, you can cite it as:
APA
LazyIsEfficient. (2026). Marketing Shaper [Claude Code skill]. ClaudSkills. https://claudskills.com/skills/marketing-shaper/
BibTeX
@misc{marketing-shaper-2026,
author = {LazyIsEfficient},
title = {Marketing Shaper [Claude Code skill]},
year = {2026},
publisher = {ClaudSkills},
url = {https://claudskills.com/skills/marketing-shaper/}
}Embed this skill
Promote, attribute, or link this skill from your own README, blog post, or documentation. All three snippets are free to use — no sign-up, no API key. More distribution surfaces →
Badge
[](https://claudskills.com/skills/marketing-shaper/?utm_source=badge&utm_medium=readme&utm_campaign=skill_badge)
<script>
<script src="https://claudskills.com/embed/marketing-shaper.js" async></script>
<iframe>
<iframe src="https://claudskills.com/embed/marketing-shaper.html" width="100%" height="160" frameborder="0" loading="lazy" title="ClaudSkills: Marketing Shaper"></iframe>
Security scan
Grade A · scanned 2026-07-31 — free static scan against the OWASP Agentic Skills Top 10.
No risk patterns were found in any of the ten OWASP-aligned categories. How grading works ›
- ✓ Prompt injection
- ✓ Data exfiltration
- ✓ Supply chain
- ✓ Reverse shell
- ✓ Credentials
- ✓ Execution
- ✓ Filesystem
- ✓ Persistence
- ✓ Obfuscation
- ✓ Network
Show this grade on your repo (click to copy):
[](https://claudskills.com/skills/marketing-shaper/#security)
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