ClaudSkills / Growth & Marketing / branding

Marketing Strategy Pmm

Quality score: 70/100  ·  Category: Growth & Marketing  ·  Sub-category: branding
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.

What this skill does

Marketing Strategy Pmm is a production-ready Claude Code skill (quality score 70/100) in the branding sub-category. It ships as a SKILL.md file that Claude Code auto-discovers under ~/.claude/skills/marketing-strategy-pmm/ and loads when your prompt matches the skill's trigger.

When to invoke it: Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.

Who uses this skill

The Marketing Strategy Pmm skill is built for growth marketers, product-led growth teams, founders running experiments, and performance marketing teams. It is part of the open ClaudSkills registry, a community-curated catalog of 15,000+ capabilities you can install for Claude Code — the Claude CLI agent.

How to install

Free

Manual install (2 steps)

mkdir -p ~/.claude/skills/marketing-strategy-pmm
curl -L https://claudskills.com/skills/marketing-strategy-pmm/SKILL.md \
  -o ~/.claude/skills/marketing-strategy-pmm/SKILL.md

Or just download SKILL.md directly and drop it into ~/.claude/skills/marketing-strategy-pmm/. Claude Code auto-discovers it on next session.

Skills live at ~/.claude/skills/marketing-strategy-pmm/SKILL.md on macOS/Linux, or %USERPROFILE%\.claude\skills\marketing-strategy-pmm\SKILL.md on Windows. See the full install guide for step-by-step instructions.

Pro

One-click install via the desktop app

The ClaudSkills desktop app installs any skill directly into ~/.claude/skills/ with one click — no terminal required. Pro starts at $9/mo or $149 lifetime.

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